//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossary included"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Börse" OR "Management" OR "Vergütungssystem" OR "Vertrauen" OR "Wirtschaftskriminalität") AND NOT isPartOf:Wirtschaftsdienst
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Strategisches Management
1,132
Deutschland
1,035
USA
939
Theorie
895
Theory
862
Management
816
United States
814
Unternehmen
760
Controlling
550
Risikomanagement
484
Multinationales Unternehmen
408
Strategic management
352
Bank
331
Innovationsmanagement
314
Schweiz
303
Klein- und Mittelbetrieb
296
Marketing
289
Qualitätsmanagement
285
Prozessmanagement
284
Welt
272
World
272
Rechnungswesen
269
Wissensmanagement
262
Wettbewerbsstrategie
256
Marketingmanagement
254
Unternehmensplanung
250
Accounting
236
Umweltbezogenes Management
218
Informationsmanagement
213
Transnational corporation
213
Erfolgsfaktor
203
Betriebswirtschaftslehre
197
Interkulturelles Management
188
Strategische Planung
185
Portfolio-Management
184
Unternehmenskooperation
183
Portfolio selection
182
Organisatorischer Wandel
180
Organizational change
177
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
113
Book / Working Paper
102
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
Glossary included
Reprint
Article in journal
7,170
Aufsatz in Zeitschrift
7,170
Aufsatz im Buch
2,191
Book section
2,191
Hochschulschrift
1,085
Graue Literatur
1,043
Non-commercial literature
1,043
Thesis
925
Lehrbuch
688
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
463
Working Paper
463
Case study
432
Fallstudie
432
Aufsatzsammlung
332
Konferenzschrift
185
Ratgeber
175
Guidebook
166
Conference proceedings
132
Glossar enthalten
98
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
31
Government document
31
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
Einführung
25
more ...
less ...
Language
All
English
199
German
16
Author
All
Kotler, Philip
17
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Keller, Kevin Lane
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Jaworski, Bernard J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Piercy, Nigel
4
Varadarajan, P. Rajan
4
Ferrell, Odies C.
3
Grönroos, Christian
3
Harris, Lloyd C.
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Aaker, David A.
2
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Brownlie, Douglas
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Greenley, Gordon E.
2
Hardiman, Marco
2
Hooley, Graham J.
2
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
2
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
McGraw-Hill/Irwin series in marketing
6
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
wi - Wirtschaft
4
Always learning
3
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
Europäische Hochschulschriften / 5
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
McGraw-Hill Irwin series in marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
History of marketing thought ; Volume 1
1
Legends in marketing
1
Lehrbuch
1
Macromarketing - a global focus ; Vol. 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
215
Showing
1
-
10
of
215
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
3
Marketing
management
: a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
4
Churchill/Ford/Walker's Sales force
management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
5
Marketing
management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
Saved in:
6
Marketing
management
and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
7
Churchill/Ford/Walker's Sales force
management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
8
Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
9
The powerful triangle of marketing data, managerial judgment, and marketing
management
support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
Saved in:
10
The role of research in marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->