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~subject:"Marketing management"
~type_genre:"Glossary included"
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Search: subject_exact:"Consumer behaviour"
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Marketing management
Consumer behaviour
45
Konsumentenverhalten
45
Verbraucherverhalten
18
Theorie
13
Theory
13
USA
11
United States
11
Marketing
9
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
Market research
5
Marktforschung
5
Consumer protection
4
Europa
4
Verbraucherschutz
4
Computer-assisted marketing
3
EU countries
3
EU-Staaten
3
Entscheidungsverhalten
3
Europäische Union
3
IT-gestütztes Marketing
3
Kundenmanagement
3
Markenartikel
3
Physical distribution
3
Vertrieb
3
1235-1900
2
Beschaffung
2
Betriebswirtschaftslehre
2
Brand
2
Brand image
2
Brand management
2
Business economics
2
Colonialism
2
Consumption theory
2
Customer value
2
Decision
2
Economic development
2
Entscheidung
2
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8
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Glossary included
Article in journal
1,488
Aufsatz in Zeitschrift
1,488
Aufsatz im Buch
173
Book section
173
Hochschulschrift
146
Graue Literatur
122
Non-commercial literature
122
Thesis
114
Collection of articles of several authors
80
Sammelwerk
80
Arbeitspapier
72
Working Paper
72
Aufsatzsammlung
58
Bibliografie enthalten
45
Bibliography included
45
Konferenzschrift
34
Lehrbuch
31
Textbook
31
Case study
24
Fallstudie
24
Conference paper
17
Konferenzbeitrag
17
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16
Ratgeber
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Reprint
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Guidebook
12
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9
Sammlung
9
Glossar enthalten
8
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8
Handbuch
8
Festschrift
5
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3
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8
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Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
2
Pride, William M.
2
Best, Roger J.
1
Zaichkowsky, Judith Lynne
1
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
8
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
5
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10003182024
Saved in:
6
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
7
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
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