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~subject:"Marketing management"
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Search: subject:"Public relations"
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Subject
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Marketing management
Öffentlichkeitsarbeit
9,528
Public relations
8,828
Deutschland
1,735
Germany
1,450
Corporate disclosure
1,440
Unternehmenspublizität
1,440
Kommunikation
1,402
Communication
1,184
Corporate Social Responsibility
1,181
Corporate social responsibility
1,170
Theorie
941
Theory
937
Werbewirtschaft
858
Advertising industry
857
Social Web
788
Social web
788
Unternehmen
770
USA
747
Stakeholder
730
Corporate reputation
711
Firmenimage
710
United States
697
Interne Kommunikation
686
Internal communication
685
Disclosure regulation
591
Auskunftspflicht
590
Krisenmanagement
585
Crisis management
555
Werbung
543
Advertising
474
Strategisches Management
452
Unternehmenskultur
445
Corporate culture
434
Marketingmanagement
418
Strategic management
416
Online-Marketing
366
Marketing
358
Internet marketing
357
Corporate Governance
309
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107
Free
25
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Article
211
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201
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2
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Article in journal
145
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145
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67
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67
Graue Literatur
35
Hochschulschrift
35
Non-commercial literature
35
Collection of articles of several authors
31
Sammelwerk
31
Aufsatzsammlung
30
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30
Bibliografie enthalten
20
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20
Lehrbuch
19
Textbook
17
Case study
12
Fallstudie
12
Handbook
12
Handbuch
12
Arbeitspapier
11
Working Paper
11
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9
Ratgeber
9
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5
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5
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4
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4
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3
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3
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3
Übersichtsarbeit
3
Amtsdruckschrift
2
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2
Abstract
1
Conference paper
1
Fallstudiensammlung
1
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1
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1
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1
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1
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English
241
German
176
Polish
2
Russian
2
Hungarian
1
Undetermined
1
Author
All
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Balmer, John M.T.
4
Kitchen, Philip J.
4
Koschnick, Wolfgang J.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Carney, William Wray
3
Hohn, Stefanie
3
King, Stephen
3
Laurie, Sally
3
Mortimer, Kathleen
3
Papasolomou, Ioanna
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Andreu, Luisa
2
Babiuk, Colin
2
Busch, Oliver
2
Bölling, Christoph
2
Camilleri, Mark Anthony
2
Campbell, Wendy
2
Coates, Mike
2
D'Angelo, Marsha
2
Dahlhoff, Hans-Dieter
2
Eck, Klaus
2
Eggers, Fabian
2
Fleming, Ange Frymire
2
Gould, Julie
2
Group, Emerald
2
Hackley, Christopher E.
2
Heller, Michael
2
Hinson, Robert
2
Hoffjann, Olaf
2
Hohn, Bettina
2
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Institution
All
Springer Fachmedien Wiesbaden
6
BHP - Brugger, Hanser und Partner <Zürich>
1
Bildungswissenschaftliche Hochschule Flensburg
1
Chartered Institute of Public Relations
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
EMNID GmbH und Co. KG <Bielefeld>
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
International Conference on Marketing and Development
1
Landwirtschaftliche Rentenbank
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Münchener Marketing-Symposium <22, 1996, München>
1
Oblast Orel
1
Schweiz / Bundesamt für Energie
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Universität Augsburg / Schwerpunkt Marketing
1
Uniwersytet Ekonomiczny (Katowice) / Wydawnictwo
1
Verlag Franz Vahlen
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
All
SpringerLink / Bücher
16
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Journal of marketing communications
9
Springer Reference Wirtschaft
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
A master class in brand planning : the timeless works of Stephen King
5
Europäische Hochschulschriften / 5
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of promotion management : JPM
4
Springer eBook Collection
4
Business horizons
3
Journal of marketing management : MM
3
Lehrbuch
3
Springer eBook Collection / Springer Reference DE
3
The marketing review
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
DUV / Wirtschaftswissenschaft
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Exploring public relations
2
Gabler-Edition Wissenschaft
2
IIMB management review
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
2
PR in practice series
2
Palgrave Studies of Marketing in Emerging Economies
2
Quintessenz-Reihe
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Springer eBook Collection / Business and Economics
2
Strategic corporate communication in the digital age
2
A.E. Res.
1
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Source
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ECONIS (ZBW)
414
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41
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414
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41
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
42
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
43
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
44
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
45
Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts
Rasmussen, Joel
- In:
Human relations : towards the integration of the social …
74
(
2021
)
9
,
pp. 1421-1446
Persistent link: https://www.econbiz.de/10012610740
Saved in:
46
A theory of multiformat communication : mechanisms, dynamics, and strategies
Moffett, Jordan W.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 441-461
Persistent link: https://www.econbiz.de/10012548048
Saved in:
47
The new review economy : third-party review sites, reputation, and neo-liberal
public
relations
in the digital age
Novak, Alison
-
2021
Persistent link: https://www.econbiz.de/10012290892
Saved in:
48
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
49
Environmental strategy in business : green marketing communication
Lanfranchi, Maurizio
;
Giannetto, Carlo
;
Rotondo, Francesco
- In:
Journal of corporate responsibility and leadership : JCR&L
4
(
2017
)
3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011927414
Saved in:
50
Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
Saved in:
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