Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Sarah Glozer, Mette Morsing
| Year of publication: |
2020
|
|---|---|
| Authors: | Glozer, Sarah ; Morsing, Mette |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 114.2020, p. 363-375
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| Subject: | CSR communication | CSR consumption | Humor | Hypocrisy | Irony | Marketing | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257511