Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Rachel Esther Lim, Wei-Na Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Lim, Rachel Esther ; Lee, Wei-Na |
| Subject: | company-cause fit | consumer skepticism | CSR communication | message elements | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Kognition | Cognition | Kommunikation | Communication | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.2399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246539