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~subject:"Marketing management"
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Search: subject_exact:"Product-line extension"
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Marketing management
Brand extension
533
Markentransfer
533
Brand management
329
Markenführung
329
Consumer behaviour
307
Konsumentenverhalten
307
Brand image
255
Markenimage
255
Brand
99
Markenartikel
97
Erfolgsfaktor
45
Success factor
40
Luxury goods
37
Luxusgüter
37
Marketingmanagement
35
Deutschland
33
Germany
33
Brand extensions
30
USA
28
United States
28
brand extension
28
Beziehungsmarketing
26
Relationship marketing
26
New product development
25
Produktentwicklung
25
Advertising effects
24
Werbewirkung
24
Theorie
22
Theory
22
Markenpolitik
21
Bewertung
20
Corporate reputation
20
Evaluation
20
Firmenimage
20
Sponsoring
20
Sponsorship
20
Brand architecture
18
Markenarchitektur
18
Experiment
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Keller, Kevin Lane
4
Aaker, David A.
3
Baumüller, Nicole
2
Liu, Xin
2
Areni, Charles Scott
1
Astous, Alain d'
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bilgin, Pinar
1
Boronczyk, Felix
1
Bravo, Rafael
1
Brengman, Malaika
1
Breuer, Christoph
1
Burnaz, Sebnem
1
Bühler, André W.
1
Carrillat, François A.
1
Chang, Chung-chau
1
Chang, Kuei-Feng
1
Chang, Shin-shin
1
Chen, Junsong
1
Dou, Wenyu
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Ghaddar, Sarah
1
Giovanis, Apostolos N.
1
Grimm, Pamela E.
1
Hem, Leif E.
1
Hennigs, Nadine
1
Himme, Alexander
1
Houston, Mark B.
1
Hu, Jing
1
Hu, Michael Y.
1
Janssens, Wim
1
Jun, Sung Youl
1
Jung, Kwon
1
Kim, Kyung Ho
1
Kovalenko, Larisa
1
Le, Hoang T. P. M.
1
Lin, Bo-chi
1
Liu, Yeyi
1
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Journal of business research : JBR
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
European journal of marketing : EJM
1
Fashion branding and communication : core strategies of European luxury brands
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Global journal of business management : GJBM
1
Hamburger Schriften zur Marketingforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marken- und Produktmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
Measuring business excellence : the journal of organizational performance management
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
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ECONIS (ZBW)
35
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1
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
6
Customer evaluation of brand extensions
Malik, Ruchi
- In:
Global journal of business management : GJBM
12
(
2018
)
1
,
pp. 104-112
Persistent link: https://www.econbiz.de/10011961841
Saved in:
7
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
8
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
9
Measuring the effectiveness of the communication strategy by using Brand Score Technique : a practitioner study
Srivastava, Rajesh
- In:
Measuring business excellence : the journal of …
20
(
2016
)
3
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011688980
Saved in:
10
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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