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~subject:"Marketing theory"
~type_genre:"Biographie"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Marketing theory
USA
2,864
United States
2,821
Theorie
219
Theory
219
Strategisches Management
161
Strategic management
155
Deutschland
132
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129
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120
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106
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106
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103
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86
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70
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70
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68
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67
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66
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63
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60
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149
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149
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90
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Jones, D. G. Brian
8
Dixon, Donald F.
3
Monieson, David D.
3
Shaw, Eric H.
3
Bagozzi, Richard P.
2
Bartels, Robert
2
Copeland, Melvin T.
2
Hollander, Stanley C.
2
Levy, Sidney J.
2
Tadajewski, Mark
2
Alderson, Wroe
1
Arnold, Mark J.
1
Beckman, Theodore N.
1
Bloomfield, Daniel
1
Borden, Neil H.
1
Carsky, Mary L.
1
Clewett, R. M.
1
Converse, Paul D.
1
Coolsen, F. G.
1
Cornelissen, Joep D.
1
Cowan, Donald R. G.
1
Cox, Reavis
1
Crossley, Archibald M.
1
Cunningham, Ross M.
1
Dickinson, Roger
1
Doyle, Peter
1
Duncan, Delbert J.
1
Engle, N. H.
1
Erdman, Henry E.
1
Fisher, James E.
1
Grether, E. T.
1
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1
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1
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1
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1
Jacobs, Laurence Wile
1
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1
Keep, William W.
1
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1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
History of marketing thought ; Volume 3
8
The evolution of nonprofit marketing
3
Qualitative marketing research : approaches, techniques and analysis
2
The nature and scope of marketing research
2
Change management ; Vol. 3
1
Critical marketing : issues in contemporary marketing
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
70
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
3
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
4
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
5
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
6
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
7
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
8
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
Saved in:
9
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
Saved in:
10
Appraisal of contributions to marketing thought by late nineteenth century liberal economists
Coolsen, F. G.
-
2008
Persistent link: https://www.econbiz.de/10003643732
Saved in:
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