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~subject:"Marketingmanagement"
~subject:"Marktsegmentierung"
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Search: subject_exact:"Tourismus auf dem Lande"
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Marketingmanagement
Marktsegmentierung
Agrotourismus
725
Rural tourism
725
Tourismus
324
Tourism
317
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184
Tourismuswirtschaft
184
Ländliche Entwicklung
163
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Frías Jamilena, Dolores María
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Jamilena, Dolores María Frías
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Pesonen, Juho
2
Peña, Ana Isabel Polo
2
Polo Peña, Ana Isabel
2
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1
Bitsani, Evgenia
1
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1
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1
Díaz-Pére, Flora
1
Ezeuduji, Ikechukwu Onyekwere
1
Fernández-Hernández, Carlos
1
Hernández-Maestro, Rosa M.
1
Kavoura, Androniki
1
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Journal of vacation marketing : an international journal
3
International journal of hospitality management
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism management : research, policies, practice
2
International review on public and non-profit marketing
1
Market : review for marketing theory and practice
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ECONIS (ZBW)
18
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1
Navigating the corn maze : customizing travel cost models to value market segments in heterogeneous industries
Van Sandt, Anders
;
McFadden, Dawn Thilmany
- In:
Tourism economics : the business and finance of tourism …
28
(
2022
)
4
,
pp. 899-919
Persistent link: https://www.econbiz.de/10013267970
Saved in:
2
An empirical study of marketing of SMEs in the tourism sector
Yaja, Millo
;
Kumar, Anuj
- In:
Small enterprise research
28
(
2021
)
3
,
pp. 314-328
Persistent link: https://www.econbiz.de/10012801748
Saved in:
3
Market segmentation : an application to the Schist Village tourism destinations
Paço, Arminda M. Finisterra do
;
Martinho, Manuel
- In:
Market : review for marketing theory and practice
29
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011809206
Saved in:
4
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
Saved in:
5
Online marketing strategy and market segmentation in the Spanish rural accommodation sector
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 362-379
Persistent link: https://www.econbiz.de/10011450724
Saved in:
6
Market segmentation, activities and environmental behaviour in rural tourism
Fernández-Hernández, Carlos
;
León, Carmelo Javier
; …
- In:
Tourism economics : the business and finance of tourism …
22
(
2016
)
5
,
pp. 1033-1054
Persistent link: https://www.econbiz.de/10011646192
Saved in:
7
Perspektyvy rozvytku silʹsʹkoho ta ekolohičnogo turyzmu v Ukraïni : monohrafija
Šeršun, M. Ch.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011648426
Saved in:
8
Segmentation by motivation for rural tourism activities in The Gambia
Rid, Wolfgang
;
Ezeuduji, Ikechukwu Onyekwere
; …
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 102-116
Persistent link: https://www.econbiz.de/10010227025
Saved in:
9
Testing segment stability : insights from a rural tourism study
Pesonen, Juho
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 697-711
Persistent link: https://www.econbiz.de/10010405073
Saved in:
10
Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Nieto, Jannine
;
Hernández-Maestro, Rosa M.
; …
- In:
Tourism management : research, policies, practice
45
(
2014
),
pp. 115-123
Persistent link: https://www.econbiz.de/10010406244
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