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~subject:"Marketingmanagement"
~subject:"Mediennutzung"
~type_genre:"Book section"
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Marketingmanagement
Mediennutzung
Digital media
198
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197
Marketing management
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19
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18
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Camilleri, Mark Anthony
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Riboldazzi, Sabina
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Arasu Prem Kumar
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Digital marketing strategies and models for competitive business
4
Innovative perspectives on corporate communication in the global world
4
Strategic corporate communication in the digital age
4
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 1
1
E-marketing ; Vol. 3
1
Economic analysis of the digital economy
1
Handbook of media economics ; Volume 1A
1
Information systems and management in media and entertainment industries
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
1
Policy and marketing strategies for digital media
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
1
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
Digitaler Stress
Riedl, René
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 39-51)
.
2023
Persistent link: https://www.econbiz.de/10014423687
Saved in:
5
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
6
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
7
Role of parents in making children's use of media screen time more worthwhile
Rahman, Saif-Ur
;
Farzana, Sumaia
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 283-310)
.
2020
Persistent link: https://www.econbiz.de/10012521568
Saved in:
8
New media channels in corporate communication and interaction with the new consumer : digital marketing
Yürük-Kayapinar, Pinar
;
Kayapinar, Özgur
- In:
Innovative perspectives on corporate communication in …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012543084
Saved in:
9
Digital marketing in times of COVID-19 : an analysis of the communication strategies of Spanish SMEs through the web and social media
García-Santiago, Lola
- In:
Innovative perspectives on corporate communication in …
,
(pp. 98-121)
.
2021
Persistent link: https://www.econbiz.de/10012543115
Saved in:
10
A nudge psychology perspective on digital marketing and communication : learning from the Nigerian scam
Neuhaus, Till
- In:
Innovative perspectives on corporate communication in …
,
(pp. 122-140)
.
2021
Persistent link: https://www.econbiz.de/10012543117
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