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~subject:"Marketingmanagement"
~subject:"Online-Handel"
~type:"article"
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Search: subject_exact:"Retail outlet"
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Marketingmanagement
Online-Handel
Retail outlet
178
Ladengeschäft
175
Consumer behaviour
67
Konsumentenverhalten
67
Einzelhandel
37
Retail trade
37
Ladengestaltung
26
Store design
26
Brand management
16
Markenführung
16
Sales promotion
16
Verkaufsförderung
16
Deutschland
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Germany
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Marketing management
12
Online retailing
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Kaufentscheidung
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Purchase decision
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Food retailing
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Lebensmitteleinzelhandel
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
9
Relationship marketing
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USA
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United States
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Market research
8
Marktforschung
8
Theorie
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Theory
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Luxury goods
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Luxusgüter
7
Perception
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Wahrnehmung
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Advertising effects
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Dienstleistungsqualität
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Einkaufsverhalten
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Burke, Raymond R.
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Improving marketing strategies for private label products
2
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Covid economics : vetted and real-time papers
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
Geschäftsmodelle - Wertschöpfung - Transformation
1
Global marketing strategies for the promotion of luxury goods
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing in the cyber era : strategies and emerging trends
1
Review of marketing research
1
Shopping-Center-Handbuch : Development, Management, Marketing
1
The journal of applied business research
1
The wine value chain in China : consumers, marketing and the wider world
1
Wertschöpfung im Handel
1
Österreichs Hidden Champions - Customer Value Management - Psychologische Aspekte der Online-Werbung - Gender Marketing - Fokussierter Online-Vertrieb
1
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ECONIS (ZBW)
24
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1
The early impact of COVID-19 on local commerce : changes in spend across neighborhoods and online
Relihan, Lindsay E.
;
Ward, Marvin M. <Jr.>
;
Wheat, Chris W.
- In:
Covid economics : vetted and real-time papers
(
2020
)
28
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012311054
Saved in:
2
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
3
Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
Saved in:
4
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
5
Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis
Kethüda, Önder
- In:
Improving marketing strategies for private label products
,
(pp. 83-109)
.
2020
Persistent link: https://www.econbiz.de/10012125519
Saved in:
6
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
Saved in:
7
Store image perception of retail outlets for wine in China
Cosri, Armando Maria
;
Cohen, Justin
;
Lockshin, Larry
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 81-99)
.
2017
Persistent link: https://www.econbiz.de/10011616068
Saved in:
8
Offline 4.0 : ie Neuerfindung des stationären Handels
Heinemann, Gerrit
-
2017
Persistent link: https://www.econbiz.de/10011702388
Saved in:
9
The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola
;
Sawhney, Mohanbir S.
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011484684
Saved in:
10
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.
;
Leykin, Alex
-
2014
Persistent link: https://www.econbiz.de/10010424894
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