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~subject:"Marketingmanagement"
~subject:"Service-dominant logic"
~subject:"Value creation"
~subject:"Wertorientiertes Management"
~type_genre:"Collection of articles of several authors"
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Service-dominant logic
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13
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Contributions to managing customer data - no shareholder value without
customer
value
Kleindienst, Dominikus
-
2016
Persistent link: https://www.econbiz.de/10011760261
Saved in:
2
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
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3
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
Hoffmann, Ernst
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003467026
Saved in:
4
Customising stakeholder management strategies : concepts for long-term business success
Huber, Margit
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003270790
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