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~subject:"Marketingmanagement"
~subject:"Social Web"
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Search: subject_exact:"Investitionsgütermarketing"
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Marketingmanagement
Social Web
B-to-B-Marketing
3,430
Business-to-business marketing
3,429
Lieferantenmanagement
1,448
Supplier relationship management
1,448
Relationship marketing
746
Beziehungsmarketing
742
Marketing management
431
Investitionsgütermarketing
405
Electronic Commerce
338
E-commerce
330
Deutschland
315
Theory
307
Theorie
305
Germany
301
Business-to-Business-Marketing
277
Verkauf
277
Selling
269
Brand management
264
Markenführung
264
Salespeople
256
Verkaufspersonal
256
Marketing
226
Consumer behaviour
204
Konsumentenverhalten
204
Business network
188
Unternehmensnetzwerk
188
Social web
182
Online-Marketing
165
Value creation
161
B2B
160
Betriebliche Wertschöpfung
160
Bundling strategy
160
Leistungsbündel
160
Customer satisfaction
156
Kundenzufriedenheit
156
Internet marketing
154
Kundenwert
145
Customer value
144
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262
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40
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Article
434
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165
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374
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374
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64
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64
Hochschulschrift
42
Thesis
35
Collection of articles of several authors
27
Sammelwerk
27
Bibliografie enthalten
21
Bibliography included
21
Lehrbuch
17
Aufsatzsammlung
16
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14
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12
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12
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11
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11
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5
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5
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2
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2
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2
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2
Ratgeber
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Reprint
2
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1
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1
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English
473
German
124
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3
French
1
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Kleinaltenkamp, Michael
16
Agnihotri, Raj
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
7
Hofmaier, Richard
6
Itani, Omar S.
5
Lilien, Gary L.
5
Pepels, Werner
5
Plinke, Wulff
5
Cartwright, Severina
4
Christodoulides, George
4
Grewal, Rajdeep
4
Johnston, Wesley J.
4
Kreutzer, Ralf T.
4
Mora Cortez, Roberto
4
Möller, K. E. Kristian
4
Pitt, Leyland F.
4
Rumler, Andrea
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Wille-Baumkauff, Benjamin
4
Backhaus, Klaus
3
Bill, Fabian
3
Blankson, Charles
3
Blythe, Jim
3
Claßen, Matthias
3
Cova, Bernard
3
Dingus, Rebecca
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Haas, Alexander
3
Homburg, Christian
3
Jacob, Frank
3
Kalra, Ashish
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Michaelidou, Nina
3
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Institution
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Springer Fachmedien Wiesbaden
5
Springer Gabler <Firma>
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institute for the Study of Business Markets
1
Redline Verlag
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
126
The journal of business & industrial marketing
60
Journal of business-to-business marketing
26
Journal of business research : JBR
16
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Marketing intelligence & planning
6
Gabler Edition Wissenschaft
5
SpringerLink / Bücher
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Europäische Hochschulschriften / 5
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
Technischer Vertrieb
4
The journal of personal selling & sales management : JPSSM
4
Business-to-Business-Marketing
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Handbook of business-to-business marketing
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing theory and practice
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Businesses
2
Edition Sales Excellence
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal for international business and entrepreneurship development
2
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Source
All
ECONIS (ZBW)
593
USB Cologne (EcoSocSci)
6
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591
Business marketing management : marketing of business products and services
Eckles, Robert W.
-
1990
Persistent link: https://www.econbiz.de/10013474667
Saved in:
592
Industrial marketing in Europe : an interaction approach
Mohamed, Nazeem S.
-
1989
Persistent link: https://www.econbiz.de/10000785969
Saved in:
593
Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline
-
1989
Persistent link: https://www.econbiz.de/10000775522
Saved in:
594
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
595
Bedarfsorientierte Marktsegmentierung auf Produktivgütermärkten
Kols, Petra
-
1986
Persistent link: https://www.econbiz.de/10013354838
Saved in:
596
Industrial marketing management
Hutt, Michael D.
;
Speh, Thomas W.
-
1981
Persistent link: https://www.econbiz.de/10000054970
Saved in:
597
Industrial market strategies as a matter of environments
Hallén, Lars
;
Johanson, Jan
-
1981
Persistent link: https://www.econbiz.de/10002602762
Saved in:
598
Industrial marketing strategy
Webster, Frederick E.
-
1979
Persistent link: https://www.econbiz.de/10013490343
Saved in:
599
Industrial marketing management and controls
Williams, Leonard Ainslie
-
1967
Persistent link: https://www.econbiz.de/10000575714
Saved in:
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