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~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Marketingmanagement
Deutschland
14,580
Germany
14,481
Theorie
13,564
Theory
13,559
Strategisches Management
7,126
Strategic management
6,723
Corporate Social Responsibility
6,609
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6,593
Organisatorischer Wandel
6,301
Organizational change
6,301
USA
6,168
United States
6,142
Innovationsmanagement
6,035
Innovation management
5,812
Management
5,772
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5,447
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5,445
Human Resource Management
5,166
Personalmanagement
5,165
Supply chain
5,065
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5,064
Risikomanagement
4,941
Wissensmanagement
4,862
Risk management
4,800
Knowledge management
4,781
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4,556
Relationship marketing
3,925
Beziehungsmarketing
3,924
Multinationales Unternehmen
3,700
Transnational corporation
3,649
Unternehmensethik
3,614
Business ethics
3,580
Führungsstil
3,286
Leadership style
3,282
KMU
3,186
SME
3,183
Prozessmanagement
2,855
Marketing management
2,851
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2,849
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13
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Article
2,234
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647
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Aufsatz im Buch
Collection of articles of several authors
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7,306
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7,306
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2,210
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1,144
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1,054
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537
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443
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379
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210
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182
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172
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136
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118
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100
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100
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85
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85
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63
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63
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41
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Bruhn, Manfred
38
Meffert, Heribert
28
Esch, Franz-Rudolf
17
Homburg, Christian
16
Drees, Norbert
15
Sheth, Jagdish N.
15
Kirchgeorg, Manfred
13
Kleinaltenkamp, Michael
12
Bauer, Hans H.
11
Pepels, Werner
11
Ahlert, Dieter
10
Berndt, Ralph
10
Kotler, Philip
9
Pfeffermann, Nicole
9
Shankar, Venkatesh
9
Diller, Hermann
8
Wiedmann, Klaus-Peter
8
Wilde, Klaus D.
8
Adeola, Ogechi
7
Backhaus, Klaus
7
Belz, Christian
7
Cova, Bernard
7
Keller, Kevin Lane
7
Kreutzer, Ralf T.
7
Schultz, Don E.
7
Trommsdorff, Volker
7
Vaih-Baur, Christina
7
Varadarajan, Rajan
7
Zanger, Cornelia
7
Carpenter, Gregory S.
6
Köhler, Richard
6
Langner, Tobias
6
Meissner, Hans Günther
6
Nufer, Gerd
6
Plinke, Wulff
6
Ahlers, Grit Mareike
5
Baumgarth, Carsten
5
Calder, Bobby J.
5
Dahlhoff, Hans-Dieter
5
Ergenzinger, Rudolf
5
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American Marketing Association
26
European Society for Opinion and Marketing Research
9
Springer Fachmedien Wiesbaden
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Harvard Graduate School of Business Administration
4
Gesellschaft zur Erforschung des Markenwesens
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
European Advertising Academy
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Information Resources Management Association
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesinstitut für Berufsbildung
1
Bundesverband Bürowirtschaft
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
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Published in...
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Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Erfurter Hefte zum angewandten Marketing
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Journal of business research : JBR
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Integrated marketing communication
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Legends in marketing
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Premier reference source
8
Using influencer marketing as a digital business strategy
8
Zeszyty naukowe
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
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ECONIS (ZBW)
2,881
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1
Introduction to artificial intelligence and its importance in modern business
management
Thakur, Reetika
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 133-165)
.
2024
Persistent link: https://www.econbiz.de/10014465932
Saved in:
2
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
3
Knowledge, economy, society :
management
in the face of contemporary challenges and dilemmas
Jaki, Andrzej
(
ed.
);
Mikuła, Bogusz
(
ed.
)
-
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
;
…
-
2017
Persistent link: https://www.econbiz.de/10011821849
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
Impact of market orientation on technological innovation
Xu, Zhoucan
- In:
Internet finance and digital economy : advances in …
,
(pp. 417-431)
.
2024
Persistent link: https://www.econbiz.de/10014534186
Saved in:
6
Brand resilience : surviving a brand crisis
Copulsky, Jonathan R.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 205-223)
.
2023
Persistent link: https://www.econbiz.de/10014283174
Saved in:
7
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
Saved in:
8
Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa
;
Chiwaridzo, Option Takunda
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 67-81)
.
2024
Persistent link: https://www.econbiz.de/10014558855
Saved in:
9
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
10
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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