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~subject:"Marketingmanagement"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Marketingmanagement
Theory
17,367
Theorie
17,366
Deutschland
14,406
Germany
14,335
USA
6,558
United States
6,538
Strategisches Management
5,883
Strategic management
5,617
Corporate Social Responsibility
5,364
Corporate social responsibility
5,363
Organizational change
5,292
Organisatorischer Wandel
5,291
Innovationsmanagement
4,782
Innovation management
4,748
Innovation
4,333
Welt
4,259
World
4,259
Supply chain
4,251
Lieferkette
4,249
Human Resource Management
4,176
Personalmanagement
4,174
Wissensmanagement
4,061
Knowledge management
4,054
Risikomanagement
3,997
Risk management
3,941
Multinationales Unternehmen
3,825
Transnational corporation
3,813
Relationship marketing
3,538
Beziehungsmarketing
3,537
Management
3,515
KMU
3,336
SME
3,333
Unternehmensethik
2,933
Business ethics
2,928
Führungsstil
2,765
Leadership style
2,760
Marketing management
2,725
Portfolio selection
2,504
Portfolio-Management
2,504
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299
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19
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2,207
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533
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7,162
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7,162
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2,204
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1,142
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1,052
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1,052
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960
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748
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672
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638
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537
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465
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Aufsatzsammlung
370
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205
Ratgeber
182
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172
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136
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118
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100
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100
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85
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41
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40
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8
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Bruhn, Manfred
27
Meffert, Heribert
17
Esch, Franz-Rudolf
13
Homburg, Christian
11
Berndt, Ralph
10
Kirchgeorg, Manfred
10
Unger, Fritz
10
Ahlert, Dieter
9
Fuchs, Wolfgang
9
Backhaus, Klaus
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Keller, Kevin Lane
7
Meissner, Hans Günther
7
Sander, Matthias
7
Trommsdorff, Volker
7
Carpenter, Gregory S.
6
Cova, Bernard
6
Kaapke, Andreas
6
Köhler, Richard
6
Pepels, Werner
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Tomczak, Torsten
6
Voeth, Markus
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Baumgarth, Carsten
5
Becker, Jochen
5
Belz, Christian
5
Benkenstein, Martin
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hartley, Steven W.
5
Hinson, Robert
5
Kerin, Roger A.
5
Kleinaltenkamp, Michael
5
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Fördergesellschaft Marketing an der Universität Augsburg
7
Universität Duisburg <1980-2002>
2
De Gruyter Oldenbourg
1
Deutscher Sparkassen- und Giroverband
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Gesellschaft für Innovatives Marketing
1
Institutet för Ekonomisk Forskning <Lund>
1
Springer Gabler <Firma>
1
Universität Augsburg / Schwerpunkt Marketing
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Europäische Hochschulschriften / 5
92
Gabler Edition Wissenschaft
30
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Schriften zu Marketing und Management
21
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Neue betriebswirtschaftliche Forschung : Nbf
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
DUV : Wirtschaftswissenschaft
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
DUV / Wirtschaftswissenschaft
7
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ECONIS (ZBW)
2,740
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1
Logistics, marketing and
knowledge
management
in the community of consumers
Hernández R., José Gilberto
;
García G., María J.
; …
- In:
Organizational knowledge facilitation through …
,
(pp. 242-267)
.
2016
Persistent link: https://www.econbiz.de/10011498117
Saved in:
2
Knowledge
management
and the roles it plays in achieving superior performance
Delbaere, Marjorie
;
Zhang, David Di
;
Bruning, Edward R.
; …
- In:
Knowledge management and competitive advantage : issues …
,
(pp. 90-108)
.
2014
Persistent link: https://www.econbiz.de/10010196859
Saved in:
3
Knowledge
management
for an effective sales and marketing function
Karna, Amit
;
Singh, Ramendra
;
Verma, Sanjay
- In:
Knowledge management strategies for business development
,
(pp. 324-337)
.
2010
Persistent link: https://www.econbiz.de/10003905715
Saved in:
4
Conceptualising sensory brand experience : using review of
knowledge
fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
Brand
knowledge
, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
6
The role of business intelligence in marketing decision-making in
knowledge
-based and high tech start-ups
Hill, Jimmy
;
Scott, Terri
- In:
Research at the marketing-entrepreneurship interface
,
(pp. 155-167)
.
2003
Persistent link: https://www.econbiz.de/10003845284
Saved in:
7
E-
knowledge
of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
Saved in:
8
The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian
knowledge
-intensive services industry
Kumar, Nishant
;
Yaklef, Ali
- In:
Entrepreneurship in international marketing
,
(pp. 45-72)
.
2015
Persistent link: https://www.econbiz.de/10010493039
Saved in:
9
Big and lean is beautiful : a conceptual framework for data-based learning in marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
10
Introduction to artificial intelligence and its importance in modern business
management
Thakur, Reetika
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 133-165)
.
2024
Persistent link: https://www.econbiz.de/10014465932
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