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~subject:"Marketingtheorie"
~subject:"Marktforschung"
~type:"article"
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Marketingtheorie
Marktforschung
Consumer behaviour
21,206
Konsumentenverhalten
21,188
Relationship marketing
18,168
Beziehungsmarketing
18,109
Markenführung
12,376
Brand management
12,362
Lieferantenmanagement
11,949
Supplier relationship management
11,949
Marketing management
9,376
Marketingmanagement
9,370
Internet marketing
8,824
Online-Marketing
8,802
Marketing
8,276
Theory
7,582
Theorie
7,566
Social Web
7,043
Social web
7,040
Brand image
7,025
Markenimage
7,023
Customer satisfaction
6,091
Kundenzufriedenheit
6,077
USA
5,350
Supply chain
5,349
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5,348
United States
5,337
Service quality
4,817
Dienstleistungsqualität
4,810
Deutschland
4,516
Germany
4,514
Brand
4,405
Markenartikel
4,300
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3,920
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3,914
Viral marketing
3,887
Virales Marketing
3,878
Market research
3,708
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Tadajewski, Mark
54
Vargo, Stephen L.
34
Hunt, Shelby D.
31
Jones, D. G. Brian
28
Lusch, Robert F.
26
Shaw, Eric H.
24
Hruschka, Harald
22
Herrmann, Andreas
21
Gierl, Heribert
20
Brown, Stephen
18
Homburg, Christian
18
Malhotra, Naresh K.
16
Bruhn, Manfred
15
Huber, Frank
15
Decker, Reinhold
14
Saren, Michael
14
Hanssens, Dominique M.
13
Hildebrandt, Lutz
13
Layton, Roger A.
13
Lehmann, Donald R.
13
Maclaran, Pauline
13
Albers, Sönke
12
Bauer, Hans H.
12
Ozanne, Julie L.
12
Bagozzi, Richard P.
11
Baumgartner, Hans
11
Belk, Russell W.
11
DeSarbo, Wayne
11
Dixon, Donald F.
11
Dolnicar, Sara
11
Kotler, Philip
11
Levy, Sidney J.
11
Sarstedt, Marko
11
Skiera, Bernd
11
Viswanathan, Madhu
11
Wiedmann, Klaus-Peter
11
Eisend, Martin
10
Fischer, Eileen
10
Freiling, Jörg
10
Helm, Roland
10
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Academy of Marketing Science
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1
IMP Group
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Published in...
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Journal of marketing research : JMR
194
Journal of business research : JBR
123
Journal of the Academy of Marketing Science
102
International journal of market research : JMRS ; the journal of the Market Research Society
98
Marketing theory
93
Journal of marketing management : MM
87
Journal of historical research in marketing
85
Industrial marketing management : the international journal for industrial and high-tech firms
83
Qualitative market research : an international journal
74
Journal of macromarketing : examining the interactions among markets, marketing, and society
65
Marketing : ZFP ; journal of research and management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Jahrbuch der Absatz- und Verbrauchsforschung
57
Marketing letters : a journal of research in marketing
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
51
Qualitative Marktforschung : Konzepte - Methoden - Analysen
49
European journal of marketing : EJM
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of marketing
41
International journal of market research
38
Journal of business economics : JBE
38
The marketing review
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
AMS review : official publication of the Academy of Marketing Science
30
Handbuch der Marktforschung
30
Journal of advertising research
29
History of marketing thought ; Volume 1
28
International journal of forecasting
27
Australasian marketing journal
26
Psychology & marketing
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
25
History of marketing thought ; Volume 2
24
Journal of marketing education : JME
24
Die Betriebswirtschaft : DBW
22
Journal of strategic marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of retailing
21
Journal of targeting, measurement and analysis for marketing
21
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All
ECONIS (ZBW)
5,337
EconStor
3
RePEc
1
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date (oldest first)
1
Understanding the relationship between
marketing
analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
3
Predicting and optimizing
marketing
performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
Toward state-of-the-art on social
marketing
research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
6
Some reflections on the state of business-to-business
marketing
research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
7
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
8
Marketing
research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
10
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
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