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~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Marketingtheorie
Strategisches Management
Marketing
1,328
Marketingmanagement
708
Marketing management
677
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422
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409
Theorie
243
Theory
243
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186
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186
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171
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139
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139
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116
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115
USA
114
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112
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108
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104
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102
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85
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85
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82
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38
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35
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35
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32
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29
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28
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17
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15
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11
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4
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4
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4
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3
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3
Mazurek-Łopacińska, Krystyna
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Plinke, Wulff
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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15
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4
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4
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2
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2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
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1
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1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Manager-Verband
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
European Advertising Academy
1
European Marketing Academy
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
ICORIA <10, 2011, Berlin>
1
Industrie-Kontakt-Seminar <13, 1990, Kaiserslautern>
1
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1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Logos Verlag Berlin
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Mannheimer Marketing-Seminar <8, 1987>
1
Marketing Science Institute <Cambridge, Mass.>
1
Münchener Marketing-Symposium <27, 2001, München>
1
Münsteraner Führungsgespräch <43, 2002, Münster (Westf)>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
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Legends in marketing
8
Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Zeszyty naukowe
4
Elgar original reference
3
AMA educators' proceedings
2
Edward Elgar E-Book Archive
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Legends in strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
SAGE library in marketing
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
The journal of business & industrial marketing
2
USW-Schriften für Führungskräfte
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied research on strategic international management
1
Approaches to semiotics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Bankfachbuch
1
Banking & Innovation ... : Ideen und Erfolgskonzepte von Experten für die Praxis
1
Business horizons
1
Business/Economics
1
CRC Press pharmacy education series
1
Case-Collection der DMV
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Edition Wissenschaft - Apprimus
1
Engineering online library
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
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1
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ECONIS (ZBW)
225
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Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
2
Coffee consumption and industry strategies in Brazil
Almeida, Luciana Florêncio de
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012064991
Saved in:
3
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
4
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
5
Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
6
Aktuelle Herausforderungen in der Hotellerie : Innovationen und Trends
Ehlen, Tobias
(
ed.
);
Scherhag, Knut
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011793025
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
9
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
10
Konzepte und Strategien für Omnichannel-Exzellenz : innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen
Böckenholt, Ingo
(
ed.
);
Mehn, Audrey
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011873086
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