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~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Marketingtheorie
Internationales Marketing
2,275
International marketing
2,272
Consumer behaviour
463
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463
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368
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368
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2
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Spyropoulou, Stavroula
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International marketing review
4
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4
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3
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2
Journal of international marketing
2
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of macromarketing
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ECONIS (ZBW)
26
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The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed
;
Vaillant, Yancy
;
Calleja-Blanco, Jonathan
- In:
International marketing review
40
(
2023
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Saved in:
2
The internationalization of German marketing science
Simon, Hermann
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012600947
Saved in:
3
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
4
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
5
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
6
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
7
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Saved in:
8
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
9
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
10
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
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1
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