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Making sense of common Dirichlet deviations
Scriven, John
;
Bound, John
;
Graham, Charles
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011792386
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2
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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