//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktanteil"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Scriven, John"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktanteil
Consumer behaviour
4
Konsumentenverhalten
4
Brand
3
Markenartikel
3
Brand management
2
Markenführung
2
Andrew S. C. Ehrenberg
1
Aussenwirtschaftsbeziehung
1
Betriebspolitik
1
Brand choice behaviour
1
Brand extension
1
Brand loyalty
1
Cognition
1
Consumer goods industry
1
Deal-prone buyer
1
Duplication of Purchase
1
Großbritannien
1
Jugoslawien
1
Kapitalanlage Kapitalimport
1
Kognition
1
Konsumgüterindustrie
1
Markentransfer
1
Market research
1
Market share
1
Marktforschung
1
NBD-Dirichlet
1
Niche brand
1
Non-stationarity
1
Ostblockstaaten
1
Polen
1
Preismanagement
1
Price promotion
1
Pricing strategy
1
Product differentiation
1
Produktdifferenzierung
1
Sales promotion
1
Social psychology
1
Sozialpsychologie
1
Theorie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Clemente, Maria
1
Lomax, Wendy
1
Scriven, John
1
Singh, Jaywant
1
Wright, Malcolm
1
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->