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~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Search: subject_exact:"Absatzforschung"
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Marktforschung
Market research
2,548
Consumer behaviour
776
Konsumentenverhalten
776
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297
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296
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191
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191
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191
Marketingmanagement
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182
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165
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160
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117
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117
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112
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112
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106
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106
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94
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94
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94
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94
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92
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92
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90
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90
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83
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80
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79
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72
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72
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71
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695
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489
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Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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Institut für Demoskopie Allensbach
47
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Axel-Springer-Verlag
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsches Handelsinstitut
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Eurohandelsinstitut
1
Euromonitor International Plc <London>
1
European Society for Opinion and Marketing Research
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Kanada / Small Business and Special Surveys Division
1
SINUS Markt- und Sozialforschung GmbH
1
Socialdata, Institut für Verkehrs- und Infrastrukturforschung
1
Südafrika / Central Statistical Service
1
Verband Deutscher Verkehrsunternehmen
1
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
11
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ECONIS (ZBW)
2,549
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21
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21
The practice of innovating research methods
Lê, Jane Kirsten
;
Schmid, Torsten
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
Saved in:
22
Ponderous, proficient or professional? : survey experience and smartphone effects in stated preference research
Sandorf, Erlend Dancke
;
Grimsrud, Kristine M.
; …
- In:
Environmental and resource economics
81
(
2022
)
4
,
pp. 807-832
Persistent link: https://www.econbiz.de/10013167187
Saved in:
23
Predictive competitive intelligence with prerelease online search traffic
Schaer, Oliver
;
Kourentzes, Nikolaos
;
Fildes, Robert
- In:
Production and operations management : the flagship …
31
(
2022
)
10
,
pp. 3823-3839
Persistent link: https://www.econbiz.de/10013419406
Saved in:
24
Uncovering the identity of electronic markets research through text mining techniques
Nahr, Nora
;
Heikkilä, Marikka
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1257-1277
Persistent link: https://www.econbiz.de/10013463380
Saved in:
25
"Closer to the market" : EU research governance and symbolic power
Gengnagel, Vincent
;
Zimmermann, Katharina
;
Büttner, …
- In:
Journal of common market studies : JCMS
60
(
2022
)
6
,
pp. 1573-1591
Persistent link: https://www.econbiz.de/10013464721
Saved in:
26
Elderly consumers in marketing research : a systematic literature review and directions for future research
Berg, Hanna
;
Liljedal, Karina T.
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1640-1664
Persistent link: https://www.econbiz.de/10013411956
Saved in:
27
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
28
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
29
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
30
The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
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