//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Marktinformation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalized advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Direct marketing
294
Direktmarketing
294
Deutschland
72
Germany
72
Beziehungsmarketing
32
Consumer behaviour
32
Konsumentenverhalten
32
Relationship marketing
32
Internet marketing
28
Online-Marketing
28
Marketing management
27
Marketingmanagement
27
Theorie
26
Theory
26
Target group
18
USA
18
United States
18
Zielgruppe
18
Mobile communications
15
Mobilkommunikation
15
Advertising effects
13
Werbewirkung
13
E-commerce
12
Electronic Commerce
12
Marketing
12
Computer-assisted marketing
11
IT-gestütztes Marketing
11
Market research
11
Advertising planning
10
Werbeplanung
10
Brand management
9
Distribution channel
9
International marketing
9
Internationales Marketing
9
Markenführung
9
Social Web
9
Social web
9
Vertriebsweg
9
Agriculture
8
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Book section
Conference paper
Marktinformation
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
11
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
5
Working Paper
5
Hochschulschrift
3
Thesis
3
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Fallstudiensammlung
1
Sammelwerk
1
more ...
less ...
Language
All
English
9
German
2
Author
All
Kindermann, Harald
2
Smejkal, Angela
2
Werani, Thomas
2
Benson, Susan
1
Boateng, Sheena Lovia
1
Borghard, William
1
Brennan, Mike
1
Claycomb, Cindy
1
Donkor, Paul Owusu
1
Fessel, Klaus
1
Foley, Linda M.
1
Gogos, Paris
1
Kearns, Zane
1
Martin, Charles L.
1
Napiorkowski, Gregory
1
Porter, Stephen S.
1
Preddy, Neil
1
Racine, Jeffrey
1
Rigney, Wayne
1
Szallies, Rüdiger
1
more ...
less ...
Published in...
All
Fundamentals of marketing research ; Vol. 3
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Direct store delivery : concepts, applications and instruments
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometric models in marketing
1
Handbuch der Marktforschung
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
2
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
3
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
4
Using DSD for prime market research
Preddy, Neil
;
Rigney, Wayne
;
Gogos, Paris
- In:
Direct store delivery : concepts, applications and …
,
(pp. 57-78)
.
2009
Persistent link: https://www.econbiz.de/10003822642
Saved in:
5
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
Saved in:
6
Die Werbebeobachtung in Österreich
Fessel, Klaus
- In:
Handbuch der Marktforschung
,
(pp. 74-78)
.
2007
Persistent link: https://www.econbiz.de/10003536385
Saved in:
7
The effect of introductions on telephone survey participation rates
Brennan, Mike
;
Benson, Susan
;
Kearns, Zane
-
2007
Persistent link: https://www.econbiz.de/10003540400
Saved in:
8
Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
Claycomb, Cindy
;
Porter, Stephen S.
;
Martin, Charles L.
-
2007
Persistent link: https://www.econbiz.de/10003540411
Saved in:
9
"New and improved" direct marketing : a non-parametric approach
Racine, Jeffrey
- In:
Econometric models in marketing
,
(pp. 141-164)
.
2002
Persistent link: https://www.econbiz.de/10001657513
Saved in:
10
Brand Status - Evaluation und Diagnose des Markenerfolgs einer Direktbank aus Verbrauchersicht
Szallies, Rüdiger
- In:
Direct Banking : wie virtuelle Institute das …
,
(pp. 231-246)
.
2000
Persistent link: https://www.econbiz.de/10001537689
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->