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~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Generalized least squares"
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Handbook of research methods for marketing management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
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The handbook of marketing research : uses, misuses, and future advances
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Partial Least Square Structural Equation Modelling (PLS-SEM) in marketing research
Rughoobur-Seetah, Soujata
;
Nunkoo, Robin
; …
- In:
Handbook of research methods for marketing management
,
(pp. 171-191)
.
2021
Persistent link: https://www.econbiz.de/10013171789
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Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
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3
Schätzung des Bass-Models mittels der Methode der kleinsten Quadrate : eine Monte-Carlo-Simulationsstudie zu bekannten und unbekannten Problemen
Grishchenko, Yulia
;
Schade, Christian D.
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 277-298)
.
2005
Persistent link: https://www.econbiz.de/10003289276
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4
Formative und reflektive Indikatoren im Forschungsprozess : Entscheidungsregeln und die Dominanz des reflektiven Modells
Eberl, Markus
-
2004
Persistent link: https://www.econbiz.de/10003336023
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