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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Target group"
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Marktsegmentierung
Target group
1,088
Zielgruppe
1,086
Consumer behaviour
434
Konsumentenverhalten
434
Advertising effects
249
Werbewirkung
249
Advertising
215
Werbung
213
Children
192
Kinder
192
USA
153
United States
153
Internet marketing
135
Online-Marketing
135
Marketing management
132
Marketingmanagement
132
Market segmentation
130
Jugendliche
109
Youth
109
Beziehungsmarketing
92
Relationship marketing
92
Brand management
69
Markenführung
69
Deutschland
66
Elderly people
66
Germany
66
Ältere Menschen
66
Low income
50
Niedrigeinkommen
50
Brand image
46
India
46
Indien
46
Markenimage
46
Holiday behaviour
43
Urlaubsverhalten
43
Developing countries
42
Entwicklungsländer
42
Social Web
38
Social web
38
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Online availability
All
Undetermined
53
Free
11
Type of publication
All
Article
129
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
129
Aufsatz im Buch
35
Book section
35
Hochschulschrift
24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
6
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
CD-ROM, DVD
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Market information
1
Marktinformation
1
Ratgeber
1
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Language
All
English
117
German
12
Author
All
Chawla, Deepak
2
Dolnicar, Sara
2
Leisch, Friedrich
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Abou Nabout, Nadia
1
Aghdaie, Mohammad Hasan
1
Ahmadi, Iman
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
Bauer, Erich
1
Bauer, Hans H.
1
Behzadian, Majid
1
Berenguer Contrí, Gloria
1
Berné, Carmen
1
Birk, Matthias M.
1
Bodenmiller, Adam E.
1
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Published in...
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Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing for higher education
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Electronic commerce research
1
Enlightening tourism : ET ; a pathmaking journal
1
European Sport management quarterly : ESMQ
1
European research studies
1
Expert journal of marketing
1
Folia oeconomica Stetinensia : FOS
1
Information systems and e-business management : ISeB
1
Information technology & tourism
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
129
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51
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129
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51
Segmentation of the senior market : how do different variable sets discriminate between senior segments?
Koubaa, Yamen
;
Tabbane, Rym Srarfi
;
Hamouda, Manel
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10011855259
Saved in:
52
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
53
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
54
Segmenting female consumers : high-involvement personal services
Milfelner, Borut
;
Vidergar Kikel, Tanja
;
Mumel, Damijan
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
Saved in:
55
Segmenting the USA non-travel market
Smith, Wayne W.
;
Fralinger, Emily
;
Litvin, Stephen W.
- In:
Enlightening tourism : ET ; a pathmaking journal
1
(
2011
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10009711615
Saved in:
56
Customer segmentation for marinas : evaluating marinas as destinations
Paker, Neslihan
;
Ceren, Altuntaş Vural
- In:
Tourism management : research, policies, practice
56
(
2016
),
pp. 156-171
Persistent link: https://www.econbiz.de/10011513083
Saved in:
57
Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Srihadi, Tara Farina
;
Hartoyo
;
Sukandar, Dadang
; …
- In:
Tourism management perspectives : TMP
19
(
2016
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011555347
Saved in:
58
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
Saved in:
59
Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
Saved in:
60
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
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