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~subject:"Marktsegmentierung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Market information"
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Marktsegmentierung
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ECONIS (ZBW)
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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2
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
3
Märkte / Best Ager
Axel Springer AG
;
Axel Springer AG / Marketing Anzeigen
-
Hamburg : Springer
-
Nachgewiesen 2007; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003498217
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