//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktsegmentierung"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marktsegmentierung
Target group
10
Zielgruppe
10
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
3
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Social Web
3
Social web
3
Werbung
3
Advertising effects
2
Beziehungsmarketing
2
Market segmentation
2
Media usage
2
Mediennutzung
2
Relationship marketing
2
Theorie
2
Theory
2
Werbewirkung
2
2011
1
Adults
1
Age group
1
Altersgruppe
1
Austria
1
Behaviour
1
Brand image
1
Children
1
Competence
1
Computerspiel
1
Cultural identity
1
Customer segmentation
1
Customer value
1
Demand
1
Deutschland
1
Einzelhandel
1
Erwachsene
1
Ethnic discrimination
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
120
Aufsatz in Zeitschrift
120
Aufsatz im Buch
35
Book section
35
Hochschulschrift
24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
6
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Conference paper
2
Lehrbuch
2
Textbook
2
CD-ROM, DVD
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Market information
1
Marktinformation
1
Ratgeber
1
more ...
less ...
Language
All
English
2
Author
All
David, Natalie
1
Floh, Arne
1
Koller, Monika
1
Rank, Olaf N.
1
Rusch, Thomas
1
Schramm-Klein, Hanna
1
Wagner, Gerhard
1
Zauner, Alexander
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
2
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->