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~subject:"Media usage"
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Media usage
Interactive media
316
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66
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Electronic commerce : Grundlagen und Perspektiven
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Revue d'économie politique
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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ECONIS (ZBW)
18
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Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula
;
Żelazowska, Monika
; …
- In:
Journal of economics & management
36
(
2019
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
Saved in:
2
Kontinuierliches A/B-Testing zur Optimierung von Spielerbindung und Monetarisierung bei "Freemium"-Spielen
Zweig, Katharina A.
;
Lachmann, Bernd
;
Montag, Christian
; …
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 43-57)
.
2019
Persistent link: https://www.econbiz.de/10011974498
Saved in:
3
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
4
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
5
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
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6
Video mediated social interaction between groups : system requirements and technology challenges
MacWilliams, Douglas
;
Ursu, Marian F.
;
Meenowa, Joshan
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 251-270
Persistent link: https://www.econbiz.de/10009160288
Saved in:
7
Die Sozialen Medien des Web 2.0
Münker, Stefan
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 31-41)
.
2010
Persistent link: https://www.econbiz.de/10008771540
Saved in:
8
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
9
Virtuelle Grenzen und Räume in Organisationen
Belliger, Andréa
;
Krieger, David J.
- In:
Grenzmanagement
,
(pp. 71-84)
.
2009
Persistent link: https://www.econbiz.de/10003909371
Saved in:
10
Die Erwartungen der "trial-and error" Generation : ein Gespräch mit "digitalen Eingeborenen" über neue Medien in Wandelprozessen
Manco, Stefano
;
Muralt, Klaus von
;
Schmeil, Andreas
; …
- In:
Organisationsentwicklung : Zeitschrift für …
28
(
2009
)
4
,
pp. 21-27
Persistent link: https://www.econbiz.de/10003892048
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