//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mediamix-Strategie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemix"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Mediamix-Strategie
Media mix
32
Advertising effects
11
Werbewirkung
11
Synergie
9
Synergy
9
Marketing management
8
Marketingmanagement
8
Internet marketing
7
Online-Marketing
7
Media industries
6
Mediensektor
6
Advertising media
5
Werbeträger
5
Advertising
3
Consumer behaviour
3
Fernsehwerbung
3
Konsumentenverhalten
3
Television advertising
3
Werbung
3
Advertising planning
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Communication media
2
Deutschland
2
Erfolgsfaktor
2
Germany
2
Kauf
2
Kommunikationsmedien
2
Markenartikel
2
Markenimage
2
Marketing
2
Netherlands
2
Niederlande
2
Performance measurement
2
Performance-Messung
2
Purchase
2
Regulation
2
Regulierung
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Book / Working Paper
30
Type of publication (narrower categories)
All
Aufsatz im Buch
19
Book section
19
Article in journal
13
Aufsatz in Zeitschrift
13
Conference paper
1
Konferenzbeitrag
1
Language
All
English
19
German
13
Author
All
Voorveld, Hilde A. M.
4
Neijens, Peter C.
2
Smit, Edith G.
2
Bachér, Frank
1
Beal, Virginia
1
Belz, Christian
1
Berndt, Ralph
1
Best, Christoph
1
Block, Martin P.
1
Boenigk, Michael
1
Briggs, Rex
1
Chatterjee, Patrali
1
Diehl, Sandra
1
Foit, Kristian
1
Fries, Tobias
1
Goerg, Georg M.
1
Große Holtforth, Dominik
1
Hardy, Jonathan
1
Hofacker, Charles F.
1
Holland, Heinrich
1
Huang, Guanxiong
1
Kannan, P. K.
1
Kennedy, Rachel
1
Koehler, Jim
1
Koinig, Isabell
1
Kratel, Harald
1
Larguinat, Laurent
1
Lee, June Soo
1
McDonald, Colin
1
Metallidis, Elena
1
Mory, Linda
1
Murphy, Jamie
1
Navarro-Bailón, María Ángeles
1
Nitzsche, Philipp
1
Ouarzazi, Yassine el
1
Peters, Kay
1
Potter, Robert F.
1
Raman, Kaylan
1
Reinartz, Werner J.
1
Remy, Nicolas
1
more ...
less ...
Published in...
All
Journal of advertising research
5
Journal of marketing communications
5
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienbetriebswirtschaftslehre - Marketing
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
1
Policy and marketing strategies for digital media
1
The Routledge companion to advertising and promotional culture
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Gestaltung und Wirkungen crossmedialer Kommunikation
Boenigk, Michael
;
Stalder, Ursula
;
Fries, Tobias
; …
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 267-287)
.
2020
Persistent link: https://www.econbiz.de/10012271861
Saved in:
3
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
4
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
5
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
7
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
8
Unternehmen im medialen Wettbewerb versus Messe- und Eventplattformen : zwei Welten leben aneinander vorbei!
Sommer, Rudolf
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 27-37)
.
2014
Persistent link: https://www.econbiz.de/10010382791
Saved in:
9
Cross-media marketing strategies
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Mory, Linda
- In:
Policy and marketing strategies for digital media
,
(pp. 218-232)
.
2014
Persistent link: https://www.econbiz.de/10010367979
Saved in:
10
Crossmediale Budgetierung
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 179-197)
.
2013
Persistent link: https://www.econbiz.de/10010416533
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->