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~subject:"Theorie"
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International marketing research
98
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98
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Measurement and research methods in international marketing
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Applied economics
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European journal of political economy
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Value creation in entrepreneurship and SMEs
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Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan
;
Deng, Ziliang
;
Kim, Daekwan
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
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2
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
3
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 53-71)
.
2011
Persistent link: https://www.econbiz.de/10009377924
Saved in:
4
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
5
Researching international markets : philosophical and methodological issues
Kumar, V.
- In:
The SAGE handbook of international marketing
,
(pp. 114-162)
.
2009
Persistent link: https://www.econbiz.de/10003792072
Saved in:
6
Research into exporting : theoretical, methodological, and empirical insights
Katsikeas, Constantine S.
;
Leonidou, Leonidas C.
; …
- In:
The SAGE handbook of international marketing
,
(pp. 165-182)
.
2009
Persistent link: https://www.econbiz.de/10003792074
Saved in:
7
Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
He, Yi
;
Merz, Michael A.
;
Alden, Dana
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 64-83
Persistent link: https://www.econbiz.de/10003735796
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8
A global market advantage framework : the role of global market knowledge competencies
Yeniyurt, Sengun
;
Cavusgil, S. Tamer
;
Hult, G. Tomas M.
- In:
International business review : the official journal of …
14
(
2005
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10002646780
Saved in:
9
Ländermarktauswahl und Timingstrategien
Haas, Hans-Dieter
- In:
Internationale Wirtschaft : Rahmenbedingungen, Akteure, …
,
(pp. 579-604)
.
2005
Persistent link: https://www.econbiz.de/10003271023
Saved in:
10
Marktkenntnis als Schlüsselgröße zur Erschließung von Marktpotentialen in Osteueropa am Beispiel deutscher KMU der Nahrungs- und Genussmittelindustrie
Zanger, Cornelia
;
Hauler, Dietmar
;
Wenisch, Michael
- In:
Value creation in entrepreneurship and SMEs
,
(pp. 1-17)
.
2004
Persistent link: https://www.econbiz.de/10002460839
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