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~subject:"Mobile communications"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Mobile communications
Online-Marketing
Mobile Anwendung
256
Mobile application
256
Anwendungssoftware
65
Application software
65
Mobilkommunikation
52
Mobile Business
25
Mobile business
25
Consumer behaviour
24
Konsumentenverhalten
24
Deutschland
23
Germany
23
Mobile phone
22
Mobiltelefon
22
USA
19
United States
19
Innovation adoption
15
Innovationsakzeptanz
15
Internet marketing
13
Theorie
13
Theory
13
Digitale Dienste
12
Web-based service
12
Business model
11
Computerspiel
11
Data security
11
Datensicherheit
11
E-Health
11
E-Learning
11
E-health
11
E-learning
11
Geschäftsmodell
11
Video game
11
Beziehungsmarketing
10
Customer satisfaction
10
Data protection
10
Datenschutz
10
Kundenzufriedenheit
10
Mobile Marketing
10
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Undetermined
15
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Article
65
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Book section
Article in journal
424
Aufsatz in Zeitschrift
424
Aufsatz im Buch
65
Graue Literatur
38
Non-commercial literature
38
Arbeitspapier
25
Working Paper
25
Collection of articles of several authors
18
Sammelwerk
18
Hochschulschrift
16
Conference paper
12
Konferenzbeitrag
12
Aufsatzsammlung
11
Thesis
9
Guidebook
5
Ratgeber
5
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4
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4
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1
Forschungsbericht
1
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1
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English
63
German
2
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Unhelkar, Bhuvan
3
Bansler, Jørgen P.
2
Ghanbary, Abbass
2
Nicolajsen, Hanne Westh
2
Wu, Ming-chien
2
Adkins, Cheryl L.
1
Aeron, Varid
1
Ameer Khan, Kamil Khan
1
Andreou, A. S.
1
Ariyanti, M.
1
Arslan, Seda
1
Aruldoss, Martin
1
Avcilar, Mutlu Yuksel
1
Awad, Rachid
1
Banakar, R. M.
1
Basole, Rahul C.
1
Bauer, Christine
1
Bauer, Martin
1
Beijnum, Bert-Jan van
1
Bellavista, Paolo
1
Broeckelmann, Philipp
1
Buck, Christoph
1
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1
Busch, Lena Maren
1
Carrasco, Rolando A.
1
Celtek, Evrim
1
Chadwick, Simon
1
Charsky, Carol
1
Cheah Wen Kit
1
Chen, Edward T.
1
Chen, Hong
1
Chen, Lei-da
1
Cherukuri, Aswani Kumar
1
Chithaluru, Premkumar
1
Chrysostomou, C.
1
Corradi, Antonio
1
Cowin, Jonathan
1
Cristescu, Marian Pompiliu
1
Damodaram, Avula
1
Dannecker, Anselm
1
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Handbook of research in mobile business : technical, methodological, and social perspectives
5
Pervasive advertising
3
E-collaboration ; Vol. 2
2
Handbook of research on effective advertising strategies in the social media age
2
Mobile electronic commerce : foundations, development, and applications
2
The SAGE handbook of digital marketing
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Breaking new ground in theory and practice
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
1
Cultural and creative industries : a path to entrepreneurship and innovation
1
Digital transformation, strategic resilience, cyber security and risk management
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-consumers in the era of new tourism
1
Enterprise mobility : applications, technologies and strategies
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Global mobile commerce : strategies, implementation, and case studies
1
Handbook of enterprise integration
1
Handbook of research on digital transformation, industry use cases, and the impact of disruptive technologies
1
Handbook of research on global information technology management in the digital economy
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbook of research on mobile marketing management
1
Innovations in the Industrial Internet of Things (IIoT) and smart factory
1
Innovative management and business practices in Asia
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Internet, Mobile Devices und die Transformation der Medien : radikaler Wandel als schrittweise Rekonfiguration ; [die Entstehung dieses Bandes geht auf die Tagung der Sektion Wissenschafts- und Technikforschung der Deutschen Gesellschaft für Soziologie (DGS) zurück, die unter dem Titel "Das Internet und der Wandel von Mediensektoren" im November 2011 an der Universität Stuttgart stattgefunden hat ...]
1
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
1
Management of sustainable development in India
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing in a digital world
1
Mobile and ubiquitous commerce : advanced E-business methods
1
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
1
Mobility management and quality-of-service for heterogeneous networks
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Rethink - the corporate network
1
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ECONIS (ZBW)
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Internet of things in healthcare services
Kaswan, Kuldeep Singh
;
Dhatterwal, Jagjit Singh
; …
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 17-29)
.
2023
Persistent link: https://www.econbiz.de/10014428580
Saved in:
2
Mobile computing in the developing world : a case study of the fisherwoman app in Tamil Nadu, India
Aruldoss, Martin
;
Kannan, Ahalya
;
Ameer Khan, Kamil Khan
; …
- In:
Handbook of research on digital transformation, …
,
(pp. 73-91)
.
2022
Persistent link: https://www.econbiz.de/10012796102
Saved in:
3
The role of mobile technologies in digital marketing and sales
Stochhi, Lara
- In:
The SAGE handbook of digital marketing
,
(pp. 256-275)
.
2022
Persistent link: https://www.econbiz.de/10013367088
Saved in:
4
The role of push notifications
Gavilan, Diana
- In:
The SAGE handbook of digital marketing
,
(pp. 349-368)
.
2022
Persistent link: https://www.econbiz.de/10013367096
Saved in:
5
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
6
The factors affecting the passengers' avoidance to use the mobile applications of airlines
Avcilar, Mutlu Yuksel
;
Günebakan, Nuriye
;
Inan, Hilal
; …
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 145-175)
.
2022
Persistent link: https://www.econbiz.de/10013440357
Saved in:
7
Specialized applications used in the mobile application security implementation process
Cristescu, Marian Pompiliu
;
Vasilev, Julian Andreev
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 39-49)
.
2021
Persistent link: https://www.econbiz.de/10012416852
Saved in:
8
Increasing customer satisfaction in mobile applications in the digitalized world in terms of usability : model application
Gezmen, Başak
;
Eken, İhsan
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 219-229)
.
2021
Persistent link: https://www.econbiz.de/10012509022
Saved in:
9
Risk and trust in self-tracking via fitness apps
Busch, Lena Maren
;
Schücker, Linda
;
Utesch, Till
; …
- In:
Trust and communication : findings and implications of …
,
(pp. 253-271)
.
2021
Persistent link: https://www.econbiz.de/10012592625
Saved in:
10
Realizing a ultra-low latency m-cord model for real-time traffic settings in smart cities
Srinivasan, Kathiravan
;
Cherukuri, Aswani Kumar
; …
- In:
Innovations in the Industrial Internet of Things (IIoT) …
,
(pp. 93-105)
.
2021
Persistent link: https://www.econbiz.de/10012483226
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