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~subject:"Mobile communications"
~subject:"Pharmaceuticals"
~subject:"Pharmaindustrie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Mobile communications
Pharmaceuticals
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Direct marketing
544
Direktmarketing
541
Consumer behaviour
135
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135
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110
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direct marketing
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Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
Boudewyns, Vanessa
2
Good, Megan C.
2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
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2
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Lee-Wingate, Sooyeon Nikki
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Liu, Qiang
2
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2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
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2
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2
Taylor, Charles Raymond
2
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2
Xie, Ying
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
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1
Ali Shah, Syed Zulfiqar
1
Alperstein, Neil M.
1
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1
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1
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1
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
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Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
Journal of targeting, measurement and analysis for marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of marketing research : JMR
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Cogent business & management
1
Corporate reputation review : an international journal
1
Direct marketing : an international journal
1
Economic affairs : journal of the Institute of Economic Affairs
1
Electronic commerce research and applications
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
135
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1
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
4
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
5
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
6
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
7
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
8
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
9
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
10
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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