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~subject:"Mobile marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
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Search: subject_exact:"Mobile Anwendung"
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50
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ECONIS (ZBW)
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1
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
Saved in:
4
Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Sajad Rezaei
;
Chew, Hong Wee
;
Naser Valaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011690465
Saved in:
5
Antecedents of apps channel selection : a research proposal
Muthukumaran, Mark Arjun
;
Sajad Rezaei
;
Yoke Moi Oh
;
Gu …
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 252-273)
.
2017
Persistent link: https://www.econbiz.de/10011690506
Saved in:
6
Value and risk : dual pillars of apps usefulness
Manli, Gu
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 274-292)
.
2017
Persistent link: https://www.econbiz.de/10011690508
Saved in:
7
Mobile communication and applications in tourism
Yılmaz, Hakan
;
Olgaç, Serkan
- In:
E-consumers in the era of new tourism
,
(pp. 13-33)
.
2016
Persistent link: https://www.econbiz.de/10011443698
Saved in:
8
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
9
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
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