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~subject:"New product development"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Fallstudie"
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Search: subject:"Produktmanagement"
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New product development
Preismanagement
Theorie
Produktmanagement
62
Product management
59
Deutschland
18
Germany
18
Innovation management
9
Innovationsmanagement
9
Produktentwicklung
8
Theory
8
USA
8
United States
8
Marketing management
7
Marketingmanagement
7
Brand management
6
Innovation
6
Markenführung
6
Strategic management
6
Strategisches Management
6
Consumer behaviour
5
Konsumentenverhalten
5
Pharmaceutical industry
5
Pharmaindustrie
5
Portfolio selection
5
Portfolio-Management
5
Produktlebenszyklus
5
Customer integration
4
KMU
4
Kundenintegration
4
Product life cycle
4
Produktpolitik
4
SME
4
Automotive industry
3
Beziehungsmarketing
3
Bundling strategy
3
Decision
3
Entscheidung
3
Kfz-Industrie
3
Leistungsbündel
3
Product differentiation
3
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Free
1
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Book / Working Paper
9
Article
4
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Fallstudie
Article in journal
182
Aufsatz in Zeitschrift
182
Hochschulschrift
98
Graue Literatur
90
Non-commercial literature
90
Thesis
85
Working Paper
64
Arbeitspapier
62
Aufsatz im Buch
57
Book section
57
Bibliografie enthalten
33
Bibliography included
33
Lehrbuch
33
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29
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28
Sammelwerk
28
Aufsatzsammlung
20
Case study
13
Handbook
6
Handbuch
6
Ratgeber
6
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5
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5
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4
Conference proceedings
4
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4
Glossar enthalten
3
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3
Company information
2
Fallstudiensammlung
2
Firmeninformation
2
Mikroform
2
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1
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1
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1
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1
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1
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1
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German
8
English
6
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Afuah, Allan
1
Boczanski, Manfred
1
Closs, David J.
1
Cocchi, Andrea
1
Gbadamosi, Ayantunji
1
Herzog, Claudia
1
Hess, Thomas
1
Hong, Paul
1
Jacobs, Mark A.
1
Kang, Jina
1
Kern, Ingo
1
Kleissl, Jakob
1
Köhler, Lutz
1
Meyer, Christian
1
Moon, Gyewan
1
Muth, Michael
1
Niederländer, Frank
1
Okruch, Harald
1
Pankratz, Jürgen
1
Park, Young Won
1
Rapp, Thomas
1
Ruhe, Günther
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Schilli, Bruno
1
Schmitz, Willi-Gerd
1
Segelbacher, Uwe
1
Stürken, Momme
1
Swink, Morgan
1
Webb, G. Scott
1
Well, Bennet van
1
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Published in...
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An Auerbach book
1
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Europäische Hochschulschriften / 5
1
Fortschritt-Berichte VDI / 16
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
International journal of technology management : IJTM
1
Journal of operations management
1
R & D management
1
TCW Wissenschaft und Praxis
1
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1
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ECONIS (ZBW)
13
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1
Implementation of product strategy with differentiated standards
Park, Young Won
;
Hong, Paul
;
Moon, Gyewan
- In:
International journal of technology management : IJTM
57
(
2012
)
1/2/3
,
pp. 166-184
Persistent link: https://www.econbiz.de/10009488100
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Organisation der Produktentwicklung bei WEKA MEDIA
Köhler, Lutz
;
Hess, Thomas
-
2002
Persistent link: https://www.econbiz.de/10009564070
Saved in:
4
Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina
;
Afuah, Allan
- In:
R & D management
40
(
2010
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
Saved in:
5
Product release planning : methods, tools and applications
Ruhe, Günther
-
2010
Persistent link: https://www.econbiz.de/10003760899
Saved in:
6
Toward a theory of competencies for the management of product complexity : six case studies
Closs, David J.
;
Jacobs, Mark A.
;
Swink, Morgan
;
Webb, …
- In:
Journal of operations management
26
(
2008
)
5
,
pp. 590-610
Persistent link: https://www.econbiz.de/10003766790
Saved in:
7
Prozessorientiertes Product Lifecycle Management ; mit 3 Tabellen
Scheer, August-Wilhelm
;
Boczanski, Manfred
;
Muth, Michael
; …
-
2006
Persistent link: https://www.econbiz.de/10003028167
Saved in:
8
Gestaltung von Produktordnungssystemen : Methoden zur Schaffung marktgerechter Produktprogramme
Kleissl, Jakob
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002871406
Saved in:
9
Lebenszyklusintegrierte Produkt- und Servicestrategien für langlebige Gebrauchsgüter : fallstudienbasierte Analyse und methodischer Ansatz zur Konzeptfindung
Meyer, Christian
-
2002
Persistent link: https://www.econbiz.de/10001643611
Saved in:
10
Standardisierung und Individualisierung von Dienstleistungen : zur Organisation wissensintensiver Unternehmungsnetzwerke
Well, Bennet van
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001566974
Saved in:
1
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