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~subject:"Online-Handel"
~subject:"Preismanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Online-Handel
Preismanagement
Relationship marketing
Distribution channel
555
Vertriebsweg
555
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101
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101
Theorie
98
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98
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70
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Handbuch Multi-Channel-Marketing
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
Electronic retailing
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
3
Channel strategies and marketing mix in a connected world
2
Contemporary issues in digital marketing
2
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Handbook of marketing strategy
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Strategische Gesamtbanksteuerung
2
Österreichs Hidden Champions aus Kundensicht - Kundensteuerung im Multi-Channel-Retailing - Informationsverhalten der Verwenderrolle im Buying Center - Kanalspezifische Fokussierungsstrategien im Online-Handel
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Applications of management science ; 16
1
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brick & mortar shopping in the 21st century
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Company and customer relations
1
Contemporary research in e-branding
1
Cruise sector growth : managing emerging markets, human resources, processes and systems
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Die strukturelle Ertragsschwäche der Banken : Beiträge des Duisburger Banken-Symposiums
1
Digital Business in Africa : Social Media and Related Technologies
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
1
E-Commerce im Handel : Status quo und Perspektiven
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
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ECONIS (ZBW)
131
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
3
Future look : communicating with customers using digital channels
Niininen, Outi
;
Singaraju, Stephen Pragasam
; …
- In:
Contemporary issues in digital marketing
,
(pp. 165-175)
.
2022
Persistent link: https://www.econbiz.de/10012698325
Saved in:
4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
5
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
6
How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
Saved in:
7
New generation distribution channels and customer experience used in marketing financial products and services in digital transformation
Eren, Berrin Arzu
- In:
Emerging challenges, solutions, and best practices for …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012543230
Saved in:
8
How does omnichannel transform consumer behavior?
Gök, Özge Adan
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 27-42)
.
2021
Persistent link: https://www.econbiz.de/10012492052
Saved in:
9
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
10
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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