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~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
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3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
AI impacts in digital consumer behavior
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brick & mortar shopping in the 21st century
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Contemporary issues in digital marketing
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Contemporary research in e-marketing ; 1
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Handbook of research on digital transformation management and tools
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Impact of e-commerce on consumers and small firms
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Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
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Innovative technologies for information resources management
2
Journal of marketing management : MM
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Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
New perspectives on critical marketing and consumer society
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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ECONIS (ZBW)
282
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1
Strategic transformation from food to e-food : a customer perspective analysis
Panda, Priyabrata
;
Maharana, Khirod Ch.
;
Munda, Ram
- In:
Artificial intelligence and digital diversity …
,
(pp. 235-252)
.
2022
Persistent link: https://www.econbiz.de/10014391757
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2
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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3
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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4
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
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5
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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6
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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7
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
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8
Online shopping motivation in COVID- 19 times : a study in West Bengal
Haque, Umama Nasrin
;
Mazumder, Rabin
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 50-59)
.
2023
Persistent link: https://www.econbiz.de/10014520722
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9
Effect of online shopping due to Covid-19 on the survival of the flea market vendors in Kolkata
Maity, Suchismita
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 91-100)
.
2023
Persistent link: https://www.econbiz.de/10014520734
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10
CSR transparency in online fashion retail and its impact on consumers' perceived value
Szőcs, Ilona
;
Schubert, Hannah
- In:
Approaches to corporate social responsibility : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
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