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~subject:"Online-Handel"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles written by one author"
~type_genre:"Übersichtsarbeit"
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Online-Handel
Theorie
1,431
Theory
1,431
Deutschland
921
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908
Marketingmanagement
601
Marketing management
587
Marketing
546
Marktforschung
265
Market research
262
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257
Supplier relationship management
257
Beziehungsmarketing
230
Relationship marketing
229
Consumer behaviour
198
Konsumentenverhalten
198
Internationales Marketing
179
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167
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117
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115
Bankmarketing
115
Wettbewerbsstrategie
111
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109
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109
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108
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105
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102
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90
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88
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88
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86
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338
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72
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55
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54
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15
German
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Anderl, Eva Maria
1
Bauer, Hans H.
1
Cunningham, Peggy
1
Difrancesco, Rita Maria
1
Edelman, Benjamin
1
El Kihal, Siham
1
Goyal, Tarun
1
Gruninger-Hermann, Christian
1
Heinemann, Christopher
1
Holzapfel, Andreas
1
Kuhn, Heinrich
1
Li, Shibo
1
Luo, Jifeng
1
Minner, Stefan
1
Niemann, Antje
1
Ouardi, Yannick
1
Rohrbach, Peter
1
Schmale, Carl Hendrik
1
Scholz, Michael
1
Sebald, Anna Kathrin
1
Sheth, Jagdish N.
1
Varadarajan, Rajan
1
Wagner, Gerhard
1
Wenzel, Stefan
1
Wimmer, Tristan
1
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Verlag Dr. Kovač
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Gabler Edition Wissenschaft : Interaktives Marketing
1
Gabler Edition Wissenschaft : Markt- und Unternehmensentwicklung
1
Legends in strategic marketing
1
Schriften zur Handelsforschung
1
Schriftenreihe electronic commerce, marketing & finance
1
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ECONIS (ZBW)
20
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1
Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
-
2019
Persistent link: https://www.econbiz.de/10012098274
Saved in:
2
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
-
2016
Persistent link: https://www.econbiz.de/10011492107
Saved in:
3
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
4
Inter-organizational cooperation and interactive
marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
5
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
6
Essays on the economics of electronic commerce
Luo, Jifeng
-
2008
Persistent link: https://www.econbiz.de/10011573251
Saved in:
7
Multichannel e-commerce: consumer behavior across e-channels and e-channel touchpoints
Wagner, Gerhard
-
2015
Persistent link: https://www.econbiz.de/10011385357
Saved in:
8
Topics in Internet advertising
Edelman, Benjamin
-
2007
Persistent link: https://www.econbiz.de/10009691363
Saved in:
9
Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun
-
2016
Persistent link: https://www.econbiz.de/10011492106
Saved in:
10
The app store model for enterprise application software
Wenzel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10012012717
Saved in:
1
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