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~subject:"Online-Handel"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles written by one author"
~type_genre:"Guidebook"
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Online-Handel
Theorie
1,365
Theory
1,365
Deutschland
1,053
Germany
1,033
Marketing
755
Marketingmanagement
748
Marketing management
729
Beziehungsmarketing
426
Relationship marketing
423
Lieferantenmanagement
281
Supplier relationship management
281
Marktforschung
271
Market research
268
Online-Marketing
263
Internet marketing
238
Consumer behaviour
220
Konsumentenverhalten
220
Internationales Marketing
188
Strategisches Management
176
International marketing
174
Erfolgsfaktor
145
USA
133
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131
B-to-B-Marketing
128
Business-to-business marketing
128
Brand management
125
Markenführung
125
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124
Bank marketing
122
Bankmarketing
122
Wettbewerbsstrategie
122
Competitive strategy
119
Unternehmen
110
Distribution channel
109
Vertriebsweg
109
Vertrieb
106
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105
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105
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105
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105
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7
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338
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163
Non-commercial literature
163
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115
Arbeitspapier
112
Hochschulschrift
109
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72
Collection of articles of several authors
55
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55
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54
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41
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41
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39
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39
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16
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11
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10
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7
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2
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17
German
6
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Anderl, Eva Maria
1
Catenaro, Marco
1
Cunningham, Peggy
1
Difrancesco, Rita Maria
1
Edelman, Benjamin
1
El Kihal, Siham
1
Goyal, Tarun
1
Gruninger-Hermann, Christian
1
Harding, Jimmy
1
Heinemann, Christopher
1
Hoepner, Gert
1
Holzapfel, Andreas
1
Jones, Graham
1
Kuhn, Heinrich
1
Li, Shibo
1
Luo, Jifeng
1
Minner, Stefan
1
Niemann, Antje
1
Niemeier, Stefan
1
Ouardi, Yannick
1
Rohrbach, Peter
1
Schmale, Carl Hendrik
1
Schminke, Lutz H
1
Schminke, Lutz H.
1
Schoemaker, Jeremy
1
Scholz, Michael
1
Sebald, Anna Kathrin
1
Sheahan, Jennifer
1
Sheth, Jagdish N.
1
Spencer, Stephan
1
Varadarajan, Rajan
1
Wagner, Gerhard
1
Wenzel, Stefan
1
Wimmer, Tristan
1
Zocchi, Andrea
1
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Deutscher Direktmarketing-Verband
1
Verlag Dr. Kovač
1
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Gabler Edition Wissenschaft : Interaktives Marketing
1
Gabler Edition Wissenschaft : Markt- und Unternehmensentwicklung
1
Legends in strategic marketing
1
Markt- und werteorientierte Unternehmensführung
1
Schriften zur Handelsforschung
1
Schriftenreihe electronic commerce, marketing & finance
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ECONIS (ZBW)
23
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23
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date (oldest first)
1
Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
-
2019
Persistent link: https://www.econbiz.de/10012098274
Saved in:
2
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
-
2016
Persistent link: https://www.econbiz.de/10011492107
Saved in:
3
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
4
Inter-organizational cooperation and interactive
marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
5
Social eCommerce : [increasing sales and extending brand reach]
Spencer, Stephan
;
Harding, Jimmy
;
Sheahan, Jennifer
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011294453
Saved in:
6
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
7
Essays on the economics of electronic commerce
Luo, Jifeng
-
2008
Persistent link: https://www.econbiz.de/10011573251
Saved in:
8
Multichannel e-commerce: consumer behavior across e-channels and e-channel touchpoints
Wagner, Gerhard
-
2015
Persistent link: https://www.econbiz.de/10011385357
Saved in:
9
Topics in Internet advertising
Edelman, Benjamin
-
2007
Persistent link: https://www.econbiz.de/10009691363
Saved in:
10
Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun
-
2016
Persistent link: https://www.econbiz.de/10011492106
Saved in:
1
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