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~subject:"Online-Marketing"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Online-Marketing
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ECONIS (ZBW)
28
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1
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
2
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
3
How the multimedia communication of strategy can enable more effective recall and learning
Angwin, Duncan
;
Cummings, Stephen
;
Daellenbach, Urs S.
- In:
Academy of Management learning & education : AMLE
18
(
2019
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10012158006
Saved in:
4
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
5
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
Saved in:
6
The growing complexity of content delivery networks : challenges and implications for the Internet ecosystem
Stocker, Volker
;
Smaragdakis, Georgios
;
Lehr, William
; …
- In:
Telecommunications policy : the international journal …
41
(
2017
)
10
,
pp. 1003-1016
Persistent link: https://www.econbiz.de/10011877644
Saved in:
7
Internet marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
8
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
9
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
10
Quantity-based buffer-constrained two-machine flowshop problem : active and passive prefetch models for multimedia applications
Kononov, Alexander
;
Hong, Jen-shin
;
Kononova, Polina
; …
- In:
Journal of scheduling
15
(
2012
)
4
,
pp. 487-497
Persistent link: https://www.econbiz.de/10009568709
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