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~subject:"Online-Marketing"
~subject:"social media"
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Search: subject:"IMC"
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Online-Marketing
social media
Marketing management
42
IMC
41
Marketingmanagement
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Marketing
12
Beziehungsmarketing
11
Brand management
11
Communication
11
Markenführung
11
Relationship marketing
11
Kommunikation
10
Advertising
8
Internet marketing
8
Social Web
8
Social web
8
Werbung
8
Consumer behaviour
6
Integrated marketing communications (IMC)
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Konsumentenverhalten
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Advertising effects
5
Brand image
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Integrated marketing communications
5
Markenimage
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Werbewirkung
5
integrated marketing communication
5
Bibliometrics
4
Bibliometrie
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Firm performance
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Social media
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Unternehmenserfolg
4
Customer satisfaction
3
Einzelhandel
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Integrated marketing communication
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Kundenzufriedenheit
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Performance-Messung
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Alevizou, Panayiota J.
1
Assaf, A. Georges
1
Baghi, Ilaria
1
Ewing, Mike
1
Fukey, Leena N.
1
Gabrielli, Veronica
1
Henninger, Claudia Elisabeth
1
López-Tenorio, Pablo J.
1
Manohar, Sujatha
1
Maplestone, Vanya Louise
1
Oates, Caroline J.
1
Polonsky, Michael J.
1
Rehman, Varisha
1
Romero, Jaime
1
Sinha, Mudita
1
Spotts, Harlan E.
1
Uribe, Rodrigo
1
Valos, Michael J.
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
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Journal of business research : JBR
2
Journal of marketing communications
2
European journal of marketing : EJM
1
International journal of technoentrepreneurship : IJTE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita
;
Fukey, Leena N.
- In:
International journal of technoentrepreneurship : IJTE
4
(
2022
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
Saved in:
3
Investors' response to advertising : the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
4
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
5
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
6
IMC
, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
7
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
8
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
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