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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Theorie
46,427
Theory
45,532
Wettbewerb
40,113
Regulierung
37,133
Regulation
34,194
Competition
33,454
Deutschland
28,099
Internationaler Wettbewerb
25,801
International competition
24,371
Welt
23,758
World
23,399
Electronic Commerce
22,961
USA
22,870
United States
21,600
EU-Staaten
21,491
Germany
21,427
EU countries
21,039
E-commerce
20,494
Social Web
19,905
Social web
19,897
Internet
19,670
Bankenregulierung
16,784
Bank regulation
16,759
Konsumentenverhalten
16,124
Consumer behaviour
16,095
Finanzmarktregulierung
15,282
Financial market regulation
15,257
Digitalisierung
15,111
Wettbewerbspolitik
13,738
Digitization
12,840
Internet marketing
12,498
Competition policy
12,366
Online-Handel
10,878
Online retailing
10,854
Bank
10,706
Innovation
10,214
Wettbewerbsstrategie
8,909
Globalisierung
8,130
Competitive strategy
7,961
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2,212
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32
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249
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206
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174
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174
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111
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105
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61
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35
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33
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28
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28
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12
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2
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1
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1
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Author
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Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Fritz, Wolfgang
20
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Schwarz, Torsten
19
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Harrigan, Paul
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Scott, David Meerman
14
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Springer Fachmedien Wiesbaden
87
IGI Global
25
National Bureau of Economic Research
22
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
American Marketing Association
8
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Peter Lang GmbH
3
Springer International Publishing
3
Universität Bremen
3
Verlag Dr. Kovač
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
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Published in...
All
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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Source
All
ECONIS (ZBW)
12,586
USB Cologne (EcoSocSci)
53
EconStor
13
RePEc
2
BASE
1
OLC EcoSci
1
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12631
Advertisements in court
Braum, John
-
1965
Persistent link: https://www.econbiz.de/10001937501
Saved in:
12632
Advertising in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
Saved in:
12633
Repetitive advertising in newspapers : a study of two new products
Stewart, John B.
-
1964
Persistent link: https://www.econbiz.de/10002852098
Saved in:
12634
Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson
-
1964
-
2. ed
Persistent link: https://www.econbiz.de/10002210494
Saved in:
12635
Export Advertising
Brown, David Leslie
-
1923
Persistent link: https://www.econbiz.de/10002329790
Saved in:
12636
Advertising
Frey, Albert Wesley
-
1961
-
3. ed
Persistent link: https://www.econbiz.de/10002162143
Saved in:
12637
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
Saved in:
12638
Subject heasdings in advertising marketing and communications media
Christianson, Elin B.
;
Strable, Edward G.
-
1964
Persistent link: https://www.econbiz.de/10002012023
Saved in:
12639
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
12640
Advertising
Thomas, Denis
-
1965
Persistent link: https://www.econbiz.de/10002908575
Saved in:
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