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~subject:"Pharmaceutical industry"
~subject:"Vertriebsweg"
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Pharmaceutical industry
Vertriebsweg
Direktmarketing
1,882
Direct marketing
1,505
Deutschland
350
Germany
327
Consumer behaviour
255
Konsumentenverhalten
254
Theorie
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Theory
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174
Online-Marketing
172
Relationship marketing
172
Advertising effects
166
Werbewirkung
166
Internet marketing
162
Advertising
144
Marketingmanagement
144
USA
144
Werbung
144
Arzneimittel
141
Marketing management
141
Pharmaceuticals
141
United States
141
Marketing
120
direct marketing
98
Pharmaindustrie
77
Electronic Commerce
72
Internet
68
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58
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54
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48
Zielgruppe
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Bank
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Marktforschung
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41
Mobile marketing
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Aikin, Kathryn J.
4
Mukherjee, Avinandan
3
Sullivan, Helen W.
3
Albers, Sönke
2
Avery, Jill
2
Bala, Ram
2
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhardwaj, Pradeep
2
Caravella, Mary
2
Chen, Ying-Ju
2
Deighton, John
2
Falkenreck, Christine
2
Ganesan, Shankar
2
Greß, Stefan
2
Ishihara, Masakazu
2
Joseph, Mathew
2
Keillor, Bruce D.
2
Koku, Paul Sergius
2
Landsman, Vardit
2
Li, Guo
2
Limbu, Yam B.
2
Liu, Mengqi
2
Liu, Yun
2
Maas, Stephanie
2
Palmatier, Robert W.
2
Park, Jin Seong
2
Rhee, Eddie
2
Sinkinson, Michael
2
Spake, Deborah F.
2
Starc, Amanda
2
Steenburgh, Thomas J.
2
Wagner, Ralf
2
Wang, Yulan
2
Worm, Stefan
2
Yi, Zelong
2
Zhang, Xuefeng
2
Abdelmoumene, Ahmed
1
Agrawal, Narendra
1
Albaum, Gerald
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Fachhochschule Reutlingen / European School of Business
1
National Bureau of Economic Research
1
Ploenzke AG <Wiesbaden>
1
WHU - Otto Beisheim School of Management
1
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Health marketing quarterly
14
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of global marketing
4
Direct marketing : an international journal
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The marketing review
2
Advances in business and management forecasting
1
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
Bank- und finanzwirtschaftliche Forschungen
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic affairs : journal of the Institute of Economic Affairs
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
1
Gabler-Edition Wissenschaft
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handelsforschung
1
IEEE transactions on engineering management : EM
1
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ECONIS (ZBW)
135
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1
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
2
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
5
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
6
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
7
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
8
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
9
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
10
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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