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~subject:"Pharmaceuticals"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Direct marketing"
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Pharmaceuticals
Direct marketing
540
Direktmarketing
537
Consumer behaviour
137
Konsumentenverhalten
137
Arzneimittel
105
Advertising effects
104
Werbewirkung
104
Advertising
93
Werbung
93
USA
75
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75
Beziehungsmarketing
55
Relationship marketing
55
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53
Pharmaindustrie
53
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51
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51
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41
Marketingmanagement
41
Deutschland
40
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40
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39
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39
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33
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33
direct marketing
29
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22
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20
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Aufsatz in Zeitschrift
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105
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Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
Boudewyns, Vanessa
2
Good, Megan C.
2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Lee-Wingate, Sooyeon Nikki
2
Liu, Qiang
2
Myers, Susan D.
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
Spake, Deborah F.
2
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2
Williams, Pamela A.
2
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2
Xie, Ying
2
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1
Ali Shah, Syed Zulfiqar
1
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1
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1
Amaldoss, Wilfred
1
Ascione, Frank J.
1
Auton, Frank
1
Bagozzi, Richard P.
1
Ball, Jennifer G.
1
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Health marketing quarterly
30
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
The journal of law & economics
2
Applied economics
1
Cogent business & management
1
Economic affairs : journal of the Institute of Economic Affairs
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Services marketing quarterly
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The journal of business and economic studies
1
The journal of industrial economics
1
The review of economic studies : RES
1
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ECONIS (ZBW)
105
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
3
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
4
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
5
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
6
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
7
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
8
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
9
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
10
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
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