//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pharmaindustrie"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Telefonmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Pharmaindustrie
USA
Direktmarketing
1,467
Direct marketing
1,465
Deutschland
313
Germany
310
Consumer behaviour
250
Konsumentenverhalten
250
Theorie
169
Theory
169
Beziehungsmarketing
163
Relationship marketing
163
Advertising effects
160
Werbewirkung
160
Online-Marketing
150
Arzneimittel
141
Pharmaceuticals
141
Internet marketing
140
United States
140
Werbung
138
Advertising
136
Marketing management
126
Marketingmanagement
126
Pharmaceutical industry
76
Marketing
74
Telefonverkauf
74
Distribution channel
58
Vertriebsweg
58
Electronic Commerce
51
E-commerce
48
Internet
45
Marktforschung
43
Market research
42
Bank
41
Mobile Marketing
41
Mobile marketing
41
Social Web
41
Social web
41
Online retailing
40
Online-Handel
40
more ...
less ...
Online availability
All
Undetermined
37
Free
17
Type of publication
All
Article
138
Book / Working Paper
64
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Graue Literatur
22
Non-commercial literature
22
Aufsatz im Buch
19
Book section
19
Arbeitspapier
15
Working Paper
15
Collection of articles of several authors
9
Sammelwerk
9
Hochschulschrift
4
Mehrbändiges Werk
3
Multi-volume publication
3
Thesis
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Lehrbuch
2
Textbook
2
Amtsdruckschrift
1
Company information
1
Conference paper
1
Conference proceedings
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Government document
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Universitätsschrift
1
more ...
less ...
Language
All
English
187
German
15
Author
All
Aikin, Kathryn J.
4
Sinkinson, Michael
4
Starc, Amanda
4
Berndt, Ernst R.
3
Huh, Jisu
3
Karlan, Dean
3
Mukherjee, Avinandan
3
Sullivan, Helen W.
3
Albers, Sönke
2
Baier, Martin
2
Bala, Ram
2
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhardwaj, Pradeep
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Falkenreck, Christine
2
Freund, Werner
2
Goldsmith, Ronald E.
2
Greß, Stefan
2
Ishihara, Masakazu
2
Joseph, Mathew
2
Kindermann, Harald
2
Koku, Paul Sergius
2
Krafft, Manfred
2
Landsman, Vardit
2
Limbu, Yam B.
2
Maas, Stephanie
2
Mackert, Michael
2
McFadden, Dawn Thilmany
2
Morimoto, Mariko
2
Myers, Susan D.
2
Park, Jin Seong
2
Reid, Leonard N.
2
Smejkal, Angela
2
Spake, Deborah F.
2
Spiller, Lisa D.
2
Stafford, Marla Royne
2
Wagner, Ralf
2
Werani, Thomas
2
more ...
less ...
Institution
All
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Fachhochschule Reutlingen / European School of Business
1
Inter-American Development Bank
1
MacLean Center for Clinical Medical Ethics
1
Marketing-Centrum <Münster (Westf)>
1
National Bureau of Economic Research
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
USA / Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
1
WHU - Otto Beisheim School of Management
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
Health marketing quarterly
21
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of advertising research
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Direct marketing : an international journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Applied economics
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Beiträge des Instituts für Empirische Wirtschaftsforschung
1
Bridging the gap between advertising academia and practice
1
Business and human rights
1
Chatham House series on change in American politics
1
Contemporary economics
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Discussion paper / Centre for Economic Policy Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
201
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
202
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
2
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
3
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
6
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
7
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
8
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
The gender gap in self-promotion
Exley, Christine L.
;
Kessler, Judd B.
-
2019
Persistent link: https://www.econbiz.de/10012128937
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->