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~subject:"Pharmaindustrie"
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Pharmaindustrie
Direktmarketing
1,463
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1,461
Deutschland
313
Germany
310
Consumer behaviour
249
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249
Theorie
169
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Marketingmanagement
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Telefonverkauf
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Mobile marketing
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Aikin, Kathryn J.
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Mukherjee, Avinandan
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Albers, Sönke
2
Bala, Ram
2
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhardwaj, Pradeep
2
Falkenreck, Christine
2
Greß, Stefan
2
Ishihara, Masakazu
2
Joseph, Mathew
2
Koku, Paul Sergius
2
Landsman, Vardit
2
Limbu, Yam B.
2
Maas, Stephanie
2
Park, Jin Seong
2
Sinkinson, Michael
2
Spake, Deborah F.
2
Starc, Amanda
2
Wagner, Ralf
2
Abdelmoumene, Ahmed
1
Alperstein, Neil M.
1
Atkin, Joann L.
1
Auton, Frank
1
Bakker, Frank G. A. de
1
Ball, Jennifer G.
1
Beltramini, Richard F.
1
Berger, Bruce K.
1
Berktold, Jennifer
1
Boateng, Sheena Lovia
1
Boudewyns, Vanessa
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Campbell, Randall C.
1
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1
Cardon, James H.
1
Ching, Andrew
1
Ching, Andrew T.
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Health marketing quarterly
14
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of global marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Advertising in developing and emerging countries : the economic, political and social context
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Applied economics
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Economic affairs : journal of the Institute of Economic Affairs
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of health economics and management
1
International journal of information systems and change management : IJISCM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Quantitative marketing and economics : QME
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Services marketing quarterly
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
2
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
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3
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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5
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
6
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
7
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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8
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
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10
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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