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~subject:"Preismanagement"
~subject:"Theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Industriegütermarketing"
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Preismanagement
Theory
B-to-B-Marketing
143
Business-to-business marketing
143
Investitionsgütermarketing
46
Lieferantenmanagement
45
Supplier relationship management
45
Business-to-Business-Marketing
42
Marketingmanagement
37
Marketing
36
Marketing management
33
Theorie
33
Deutschland
23
Germany
22
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
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10
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10
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10
Physical distribution
10
Procurement
10
Services marketing
10
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10
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9
Unternehmensnetzwerk
9
Bundling strategy
8
Leistungsbündel
8
Pricing strategy
8
Strategisches Management
8
Betriebliche Wertschöpfung
7
Direktmarketing
7
Innovation management
7
Innovationsmanagement
7
International marketing
7
Internationales Marketing
7
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7
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7
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7
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6
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Collection of articles of several authors
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Hochschulschrift
145
Thesis
137
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91
Aufsatz in Zeitschrift
91
Bibliografie enthalten
82
Bibliography included
82
Aufsatz im Buch
67
Book section
67
Graue Literatur
46
Non-commercial literature
46
Sammelwerk
25
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19
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17
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14
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14
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12
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12
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5
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4
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4
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4
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3
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2
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2
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German
27
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9
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Kleinaltenkamp, Michael
10
Backhaus, Klaus
6
Plinke, Wulff
4
Hinterhuber, Andreas
3
Hüttner, Manfred
2
Schwarting, Ulf
2
Voeth, Markus
2
Ahsen, Anette von
1
Blythe, Jim
1
Bott, Dietrich
1
Bruhn, Manfred
1
Büschken, Joachim
1
Eckles, Robert W.
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Haas, Robert W.
1
Jacob, Frank
1
Liozu, Stephan
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Pepels, Werner
1
Pingel, Anette
1
Pingel, Annette
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
1
Snelgrove, Todd C.
1
Strothmann, Karl-Heinz
1
Tscheulin, Dieter K.
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Weiber, Rolf
1
Zimmerman, Alan S.
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Technischer Vertrieb
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Engineering online library
1
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1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of revenue and pricing management
1
Marketing
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
The Kent series in marketing
1
The journal of business & industrial marketing
1
VDI-Berichte
1
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ECONIS (ZBW)
37
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
4
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
5
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
6
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
7
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
8
Trendy i koncepcje w marketingu i sprzedaży business-to-business
Waśkowski, Zygmunt
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10013444750
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
10
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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