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~subject:"Preismanagement"
~type_genre:"Arbeitspapier"
~type_genre:"Sammelwerk"
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Search: subject_exact:"B-to-B-Markenführung"
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Preismanagement
B-to-B-Marketing
165
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165
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47
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47
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25
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22
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Arbeitspapier
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Hinterhuber, Andreas
3
Kleinaltenkamp, Michael
3
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1
Bruno, Hernan A.
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Che, Hai
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau
Riekhof, Hans-Christian
;
Wacker, Philipp
-
2012
Persistent link: https://www.econbiz.de/10009530860
Saved in:
3
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
4
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
5
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
6
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
7
Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
Saved in:
8
Preispolitik als strategische Kompetenz auf B-t-B-Märkten : eine theoretische und empirische Analyse
Kossmann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003474693
Saved in:
9
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
10
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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