//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Preismanagement"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
33
Supplier relationship management
33
Marketingmanagement
24
Investitionsgütermarketing
21
Marketing management
21
Theorie
19
Theory
19
Business-to-Business-Marketing
18
Marketing
18
Deutschland
16
Germany
15
Beziehungsmarketing
11
Relationship marketing
11
Beschaffung
10
Procurement
10
Physical distribution
9
Vertrieb
9
Business network
8
Pricing strategy
8
Unternehmensnetzwerk
8
Innovation management
7
Innovationsmanagement
7
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategisches Management
6
Dienstleistungsmarketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
Strategic management
5
USA
5
United States
5
Verkauf
5
Betriebliche Wertschöpfung
4
Consumer goods marketing
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Article
2
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
22
Book section
22
Hochschulschrift
17
Thesis
13
Aufsatzsammlung
9
Collection of articles of several authors
8
Graue Literatur
8
Non-commercial literature
8
Bibliografie enthalten
6
Bibliography included
6
Arbeitspapier
4
Case study
4
Fallstudie
4
Working Paper
4
Lehrbuch
3
Textbook
3
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
5
German
4
Author
All
Hinterhuber, Andreas
3
Kleinaltenkamp, Michael
3
Backhaus, Klaus
1
Liozu, Stephan
1
Plinke, Wulff
1
Snelgrove, Todd C.
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of revenue and pricing management
1
Technischer Vertrieb
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
4
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
5
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
6
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->