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~subject:"Preismanagement"
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Preismanagement
Conjoint analysis
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conjoint analysis
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1
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Journal of marketing research : JMR
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1
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Märkte und Organisationen im Sport : institutionenökonomische Ansätze ; [Arbeitskreis Sportökonomie ... Beiträge seiner Bayreuther Sitzung vom Mai 1998]
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Networks in International Business : Managing Cooperatives, Franchises and Alliances
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ECONIS (ZBW)
71
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1
Omitted budget constraint bias and implications for competitive pricing
Pachali, Max J.
;
Kurz, Peter
;
Otter, Thomas
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 968-986
Persistent link: https://www.econbiz.de/10014384296
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2
FMCG firms' margin management : consumer trade-offs among product price, quantity and quality
Wilkins, Stephen
;
Ireland, John J.
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 764-781
Persistent link: https://www.econbiz.de/10013492889
Saved in:
3
Is retailer's locational choice in line with chain positioning strategy?
Toumi, Abir
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 221-249)
.
2023
Persistent link: https://www.econbiz.de/10013539436
Saved in:
4
672672Chinese travelers' perceptions of demand-based pricing strategies of high-speed rail : a conjoint analysis approach
Denizci Guillet, Basak
;
Jiang, Tianke
;
Peng, Zixi
;
Law, …
- In:
Journal of revenue and pricing management
22
(
2023
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013556589
Saved in:
5
Does willingness to pay for rate conditions depend on the booking window? : a novel time-dependent conjoint analysis approach
Arenoe, Bjorn
;
Rest, Jean-Pierre van der
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10012210781
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6
Non-linear pricing effects in conjoint analysis
Liu, YiChun Miriam
;
Brazell, Jeff D.
;
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
20
(
2022
)
4
,
pp. 397-430
Persistent link: https://www.econbiz.de/10013457369
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7
Traveler centric airline offer design and optimization
Boudia, Mourad
;
Mohamed, Suraj
;
Bondoux, Nicolas
; …
- In:
Journal of revenue and pricing management
20
(
2021
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012659734
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8
The not-so-odd couple : odd pricing in a luxury context
Fraccaro, Annalisa
;
Macé, Sandrine
;
Parguel, Béatrice
- In:
Journal of business research : JBR
136
(
2021
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012663211
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9
The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Hähnchen, Anjulie
;
Baumgartner, Bernhard
- In:
Schmalenbach business review : sbr
72
(
2020
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10012429647
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10
How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario
;
Ströbel, Tim
;
Woratschek, Herbert
; …
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
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