The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Anjulie Hähnchen, Bernhard Baumgartner
| Year of publication: |
2020
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|---|---|
| Authors: | Hähnchen, Anjulie ; Baumgartner, Bernhard |
| Published in: |
Schmalenbach business review : sbr. - Basel : Springer International Publishing, ISSN 2194-072X, ZDB-ID 2142313-1. - Vol. 72.2020, 1, p. 39-63
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| Subject: | Price discount framing | Post-promotion effect | Conjoint | Bundling | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Conjoint-Analyse | Conjoint analysis | Rabatt | Rebate | Experiment | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Preisdifferenzierung | Price discrimination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s41464-020-00082-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429647