//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
~subject:"Relationship marketing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Relationship marketing
Brand
843
Markenartikel
843
Brand management
376
Markenführung
376
Consumer behaviour
254
Konsumentenverhalten
254
Brand image
152
Markenimage
152
Deutschland
81
Germany
81
Beziehungsmarketing
62
Luxury goods
52
Luxusgüter
52
Theorie
52
Theory
52
Handelsmarke
46
Marketing management
46
Marketingmanagement
46
Store brand
46
Social Web
44
Social web
44
USA
37
United States
37
Marketing
35
International marketing
28
Internationales Marketing
28
Advertising effects
24
Einzelhandel
24
Retail trade
24
Werbewirkung
24
Market research
23
Marktforschung
23
India
21
Indien
21
Internet marketing
21
Online-Marketing
21
Preismanagement
21
Advertising
19
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Book section
Article in journal
1,152
Aufsatz in Zeitschrift
1,152
Aufsatz im Buch
83
Graue Literatur
53
Non-commercial literature
53
Arbeitspapier
38
Hochschulschrift
38
Working Paper
38
Thesis
31
Conference paper
11
Konferenzbeitrag
11
Collection of articles of several authors
7
Sammelwerk
7
Case study
6
Fallstudie
6
Reprint
6
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Amtsdruckschrift
1
Fallstudiensammlung
1
Festschrift
1
Government document
1
Interview
1
more ...
less ...
Language
All
English
52
German
30
French
1
Author
All
Fournier, Susan
4
Bruhn, Manfred
3
Diller, Hermann
3
Bauer, Hans H.
2
De Chernatony, Leslie
2
Eichen, Falko
2
Fritz, Wolfgang
2
Herrmann, Andreas
2
Huber, Frank
2
Lorenz, Bettina
2
Tirole, Jean
2
Twardawa, W.
2
Ahlert, Dieter
1
Ahuvia, Aaron
1
Albert, Noël
1
Albrecht, Carmen-Maria
1
Aledin, Samil A.
1
Algesheimer, René
1
Allen, Chris T.
1
Almquist, Eric
1
Amine, Abdelmajid
1
Aydın, Hatice
1
Bacos, James
1
Bengtsson, Anders
1
Bhattacharya, C. B.
1
Boyle, Peter J.
1
Boztuğ, Yasemin
1
Brambach, Gabriele
1
Brandão, Euler Alves
1
Breazeale, Michael
1
Bronner, Fred
1
Bureau, Dominique
1
Bóveda-Lambie, Adriana M.
1
Calder, Bobby J.
1
Clark, Lillian
1
Correia, Mafalda
1
Cotterill, Ronald W.
1
Dall'Olmo Riley, Francesca
1
Dias, Patricia
1
Donovan, Leigh Anne Novak
1
more ...
less ...
Published in...
All
Consumer-brand relationships : theory and practice
8
Consumer brand relationships : meaning, measuring, managing
5
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
Handbook of brand relationships
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Innovative Markenführung und -implementierung
2
Pricing tactics, strategies, and outcomes ; Vol. 2
2
The evolution of brands : from signals of quality to storehouses of trust
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
E-Services : opportunities and threats
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Ethics, social responsibility and sustainability in marketing
1
From customer retention to a holistic stakeholder management system : living a vision
1
Handbook of pricing research in marketing
1
Handbook of research on technology applications for effective customer engagement
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Leveraging computer-mediated marketing environments
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Markendialog : Februar 1997
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
4
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
5
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
6
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
7
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
8
Using chatbots for customer care : advantages and challenges for brands
Dias, Patricia
;
Correia, Mafalda
- In:
Handbook of research on technology applications for …
,
(pp. 14-28)
.
2021
Persistent link: https://www.econbiz.de/10012307747
Saved in:
9
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
Saved in:
10
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->