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~subject:"Pricing strategy"
~subject:"USA"
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Pricing strategy
USA
Print advertising
656
Printwerbung
656
Werbewirkung
207
Advertising effects
199
Werbung
194
Advertising
178
Anzeigenwerbung
156
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144
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103
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28
Zielgruppe
28
Comparison
27
Vergleich
27
Großbritannien
26
Werbeplanung
26
Advertising planning
25
United Kingdom
25
Frauen
24
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Kaiser, Ulrich
9
Depken, Craig A.
3
Familant, Norman
3
Phillips, Barbara J.
3
Pittman, Russell W.
3
Romeo, Charles J.
3
Smith, Ken
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
2
Calder, Bobby J.
2
Carlson, Les
2
Chandra, Ambarish
2
Gieseking, Thomas
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Hviid, Morten
2
Kalliny, Morris
2
Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Mueller, Barbara
2
Nepomuceno, Marcelo Vinhal
2
Pattabhiramaiah, Adithya
2
Petrova, Maria
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Shaffer, Greg Eric
2
Shanahan, Kevin J.
2
Sierra, Jeremy J.
2
Sriram, S.
2
Venger, Olesya
2
Werner, Brigitte
2
Wilson, Dennis P.
2
Abraham, Katharine G.
1
Abrahams, Alan S.
1
Adomaitis, Alyssa Dana
1
Ahn, Hongmin
1
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Discussion paper
2
Europäische Hochschulschriften / 5
2
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
2
ZEW discussion papers
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
1
CIE discussion papers
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Gabler Research
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Handbook of media economics ; volume 1
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
History of retailing and consumption
1
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
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ECONIS (ZBW)
123
USB Cologne (EcoSocSci)
5
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1
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
4
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
5
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
-
2016
Persistent link: https://www.econbiz.de/10011748122
Saved in:
6
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
7
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
8
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
9
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
10
Quantifying animal spirits : news media and sentiment in the housing market
Soo, Cindy K.
-
2013
Persistent link: https://www.econbiz.de/10010212625
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